How popular isFreshBooks in search?
In August 2026, there were an estimated 74.9K branded searches for FreshBooks worldwide which is down 18.2% over the last 11 months. FreshBooks holds 9% estimated Share of Search among invoicing software worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bonsai66.5%Zoho Invoice16.3%
FreshBooks9%
Wave8.2%
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Which invoicing software compete with FreshBooks?
Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonsai | Zoho Invoice | FreshBooks | Wave |
|---|---|---|---|---|
| Oct 2025 | 63.8% | 15.7% | 10.6% | 10% |
| Nov 2025 | 66% | 16.2% | 9% | 8.7% |
| Dec 2025 | 69.4% | 13.9% | 7.8% | 8.9% |
| Jan 2026 | 62% | 15.2% | 10.5% | 12.3% |
| Feb 2026 | 66.9% | 16.4% | 7.6% | 9.2% |
| Mar 2026 | 70.7% | 14.2% | 6.8% | 8.3% |
| Apr 2026 | 71.2% | 14.3% | 6.6% | 8% |
| May 2026 | 72.9% | 14.6% | 5.6% | 7% |
| Jun 2026 | 66.1% | 16.2% | 9.2% | 8.5% |
| Jul 2026 | 69.3% | 17% | 6.4% | 7.3% |
| Aug 2026 | 66.5% | 16.3% | 9% | 8.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 550K | 0% | -2.8 points | |
| 2, held 2nd | 16.3% | 135K | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 9% | 74.9K | +46.5% | +2.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 67.6K | +17.4% | +0.9 pointsmoved from 3rd to 4th |
1.
Bonsai66.5%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.
16.3%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.
9%
Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.6 points.
4.
Wave8.2%
Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.
Compare search popularity between FreshBooks and its closest rivals
How has branded search demand for FreshBooks changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for FreshBooks worldwide fell from 91.5K to 74.9K.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing software worldwide decreased from 10.6% to 9%.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing software worldwide peaked at 10.6% in October 2025 and was lowest at 5.6% in May 2026.
How did search popularity change for invoicing software worldwide in August 2026?
4 changes
In August 2026, FreshBooks overtook Wave to rank 3rd among invoicing software worldwide, at 9%.
In August 2026, Wave gained estimated Share of Search among invoicing software worldwide, from 7.3% to 8.2%.
In August 2026, Bonsai lost estimated Share of Search among invoicing software worldwide, from 69.3% to 66.5%.
In August 2026, Zoho Invoice lost estimated Share of Search among invoicing software worldwide, from 17% to 16.3%.
Where does FreshBooks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Accounting software | 4th of 5 | 1.7% | Show ranking |
| Bookkeeping software | 4th of 4 | 1.7% | Show ranking |
| Small business accounting platforms | 4th of 6 | 1.8% | Show ranking |
| Invoice software | 3rd of 6 | 8.7% | Show ranking |
| Invoicing software | 3rd of 4 | 9% | Shown above |
How is FreshBooks measured?
Brandwave collects information about searches that people make online using FreshBooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- freshbooks
- freshbooks accounting software
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Is FreshBooks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.