FreshBooks vs Invoice Simple:Which is searched more?
In September 2026, FreshBooks had more branded searches than Invoice Simple among invoicing apps worldwide. FreshBooks was estimated to have 90.5K branded searches compared to Invoice Simple’s 27.1K, and held a 23.7% Share of Search versus Invoice Simple’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FreshBooks or Invoice Simple?
Compare the invoicing apps people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FreshBooks, Invoice Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | FreshBooks | Invoice Simple | Invoice2go |
|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 23.2% | 24.3% | 8.9% | 7.3% |
| Nov 2025 | 40.2% | 21.6% | 22% | 8.1% | 8.1% |
| Dec 2025 | 39.2% | 25% | 21.5% | 7.9% | 6.4% |
| Jan 2026 | 34.8% | 28% | 23.3% | 7% | 7% |
| Feb 2026 | 41.5% | 23.2% | 18.6% | 8.3% | 8.3% |
| Mar 2026 | 40.4% | 23.5% | 18.1% | 9.9% | 8.1% |
| Apr 2026 | 40.8% | 22.7% | 18.3% | 10% | 8.2% |
| May 2026 | 44.6% | 21.2% | 16.3% | 8.9% | 8.9% |
| Jun 2026 | 40.5% | 21.1% | 22.2% | 8.1% | 8.1% |
| Jul 2026 | 46.3% | 19.8% | 17% | 9.3% | 7.6% |
| Aug 2026 | 41.4% | 20.7% | 22.7% | 8.3% | 6.8% |
| Sep 2026 | 35.3% | 28% | 23.7% | 7.1% | 5.8% |
How has the FreshBooks and Invoice Simple comparison changed over the last 12 months?
3 findings
- FreshBooks was ahead of Invoice Simple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide moved from 24.3% to 23.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Invoice Simple’s estimated Share of Search among invoicing apps worldwide moved from 8.9% to 7.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for invoicing apps worldwide in September 2026?
3 changes

In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.

In September 2026, Invoice Simple lost estimated Share of Search among invoicing apps worldwide, from 8.3% to 7.1%.
Other head-to-heads among invoicing apps
Zoho Invoice vs Wave: compare search popularityZoho Invoice vs FreshBooks: compare search popularity
Zoho Invoice vs Invoice Simple: compare search popularity
Zoho Invoice vs Invoice2go: compare search popularity
Wave vs FreshBooks: compare search popularity

Wave vs Invoice Simple: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and Invoice Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
1 branded search term
- freshbooks
Invoice Simple
1 branded search term
- invoice simple

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.