Brandwave

Invoicing software:Which brands are most popular in search?

In August 2026, Bonsai was the most searched among invoicing software worldwide, with an estimated 550K branded searches and 66.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bonsai66.5%
  2. Zoho Invoice16.3%
  3. FreshBooks9%
  4. Wave8.2%

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Share of SearchLeaderboard

Compare the software small businesses use to invoice clients. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invoicing software worldwide, by month

Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave. The figures are in the table below the chart.

View monthly share of search table
MonthBonsaiZoho InvoiceFreshBooksWave
Oct 202563.8%15.7%10.6%10%
Nov 202566%16.2%9%8.7%
Dec 202569.4%13.9%7.8%8.9%
Jan 202662%15.2%10.5%12.3%
Feb 202666.9%16.4%7.6%9.2%
Mar 202670.7%14.2%6.8%8.3%
Apr 202671.2%14.3%6.6%8%
May 202672.9%14.6%5.6%7%
Jun 202666.1%16.2%9.2%8.5%
Jul 202669.3%17%6.4%7.3%
Aug 202666.5%16.3%9%8.2%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Bonsai

    66.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Zoho Invoice

    16.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.FreshBooks

    9%

    Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.6 points.

  4. 4.Wave

    8.2%

    Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among invoicing software worldwide?

In August 2026, Bonsai was the most searched among invoicing software worldwide, with an estimated 550K branded searches and 66.5% estimated Share of Search within this set. Zoho Invoice is in 2nd place, 50.2 percentage points behind at 16.3% Share of Search.

Global invoicing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bonsai63.8% → 66.5%72.9%May 202662%Jan 20261st
Zoho Invoice15.7% → 16.3%17%Jul 202613.9%Dec 20252nd
FreshBooks10.6% → 9%10.6%Oct 20255.6%May 20263rd
Wave10% → 8.2%12.3%Jan 20267%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoicing software worldwide increased from 63.8% to 66.5%.
  • Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing software worldwide increased from 15.7% to 16.3%.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing software worldwide decreased from 10.6% to 9%.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing software worldwide decreased from 10% to 8.2%.
  • Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoicing software worldwide peaked at 72.9% in May 2026 and was lowest at 62% in January 2026.
  • Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing software worldwide peaked at 17% in July 2026 and was lowest at 13.9% in December 2025.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing software worldwide peaked at 10.6% in October 2025 and was lowest at 5.6% in May 2026.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing software worldwide peaked at 12.3% in January 2026 and was lowest at 7% in May 2026.

How did search popularity change for invoicing software worldwide in August 2026?

  1. In August 2026, FreshBooks overtook Wave to rank 3rd among invoicing software worldwide, at 9%.

  2. In August 2026, Wave gained estimated Share of Search among invoicing software worldwide, from 7.3% to 8.2%.

  3. In August 2026, Bonsai lost estimated Share of Search among invoicing software worldwide, from 69.3% to 66.5%.

  4. In August 2026, Zoho Invoice lost estimated Share of Search among invoicing software worldwide, from 17% to 16.3%.

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