Brandwave

How popular isBonsai in search?

In August 2026, there were an estimated 550K branded searches for Bonsai worldwide which held steady over the last 11 months. Bonsai holds 66.5% estimated Share of Search among invoicing software worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bonsai66.5%
  2. Zoho Invoice16.3%
  3. FreshBooks9%
  4. Wave8.2%
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Which invoicing software compete with Bonsai?

Bonsai against invoicing software worldwide, by month

Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave. The figures are in the table below the chart.

View monthly share of search table
MonthBonsaiZoho InvoiceFreshBooksWave
Oct 202563.8%15.7%10.6%10%
Nov 202566%16.2%9%8.7%
Dec 202569.4%13.9%7.8%8.9%
Jan 202662%15.2%10.5%12.3%
Feb 202666.9%16.4%7.6%9.2%
Mar 202670.7%14.2%6.8%8.3%
Apr 202671.2%14.3%6.6%8%
May 202672.9%14.6%5.6%7%
Jun 202666.1%16.2%9.2%8.5%
Jul 202669.3%17%6.4%7.3%
Aug 202666.5%16.3%9%8.2%
Sep 2026————
  1. 1.Bonsai

    66.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.6 points.

  4. 4.Wave

    8.2%

    Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.

Compare search popularity between Bonsai and its closest rivals

How has branded search demand for Bonsai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bonsai worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoicing software worldwide increased from 63.8% to 66.5%.
  • Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoicing software worldwide peaked at 72.9% in May 2026 and was lowest at 62% in January 2026.

How did search popularity change for invoicing software worldwide in August 2026?

  1. In August 2026, FreshBooks overtook Wave to rank 3rd among invoicing software worldwide, at 9%.

  2. In August 2026, Wave gained estimated Share of Search among invoicing software worldwide, from 7.3% to 8.2%.

  3. In August 2026, Bonsai lost estimated Share of Search among invoicing software worldwide, from 69.3% to 66.5%.

  4. In August 2026, Zoho Invoice lost estimated Share of Search among invoicing software worldwide, from 17% to 16.3%.

Where does Bonsai compete?

Bonsai is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Invoice software1st of 664.1%Show ranking
Invoicing software1st of 466.5%Shown above

How is Bonsai measured?

Brandwave collects information about searches that people make online using Bonsai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonsai

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How the Brand Demand Index is measured

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Is Bonsai your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.