Brandwave

How popular isWave in search?

In August 2026, there were an estimated 67.6K branded searches for Wave worldwide which is down 21.5% over the last 11 months. Wave holds 8.2% estimated Share of Search among invoicing software worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bonsai66.5%
  2. Zoho Invoice16.3%
  3. FreshBooks9%
  4. Wave8.2%
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Which invoicing software compete with Wave?

Wave against invoicing software worldwide, by month

Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave. The figures are in the table below the chart.

View monthly share of search table
MonthBonsaiZoho InvoiceFreshBooksWave
Oct 202563.8%15.7%10.6%10%
Nov 202566%16.2%9%8.7%
Dec 202569.4%13.9%7.8%8.9%
Jan 202662%15.2%10.5%12.3%
Feb 202666.9%16.4%7.6%9.2%
Mar 202670.7%14.2%6.8%8.3%
Apr 202671.2%14.3%6.6%8%
May 202672.9%14.6%5.6%7%
Jun 202666.1%16.2%9.2%8.5%
Jul 202669.3%17%6.4%7.3%
Aug 202666.5%16.3%9%8.2%
Sep 2026————

  1. 1.Bonsai

    66.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Zoho Invoice

    16.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.FreshBooks

    9%

    Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.6 points.

  4. 4.Wave

    8.2%

    Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.

Compare search popularity between Wave and its closest rivals

How has branded search demand for Wave changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wave worldwide fell from 86.1K to 67.6K.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing software worldwide decreased from 10% to 8.2%.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing software worldwide peaked at 12.3% in January 2026 and was lowest at 7% in May 2026.

How did search popularity change for invoicing software worldwide in August 2026?

  1. In August 2026, FreshBooks overtook Wave to rank 3rd among invoicing software worldwide, at 9%.

  2. In August 2026, Wave gained estimated Share of Search among invoicing software worldwide, from 7.3% to 8.2%.

  3. In August 2026, Bonsai lost estimated Share of Search among invoicing software worldwide, from 69.3% to 66.5%.

  4. In August 2026, Zoho Invoice lost estimated Share of Search among invoicing software worldwide, from 17% to 16.3%.

Where does Wave compete?

Wave is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small business accounting platforms5th of 61.6%Show ranking
Invoice software4th of 67.9%Show ranking
Invoicing software4th of 48.2%Shown above

How is Wave measured?

Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wave accounting
  • wave accounting software

Do you work for Wave? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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