Square Invoices vs Wave:Which is more popular by branded search?
In August 2026, Wave had more branded searches than Square Invoices among invoice software worldwide. Wave was estimated to have 67.6K branded searches compared to Square Invoices’ 12.1K, and held a 7.9% Share of Search versus Square Invoices’ 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square Invoices or Wave?
Compare the invoice software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wave, Square Invoices. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonsai | Zoho Invoice | FreshBooks | Wave | Invoice Ninja | Square Invoices |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 15.1% | 10.2% | 9.6% | 2.5% | 1.3% |
| Nov 2025 | 63.6% | 15.6% | 8.7% | 8.4% | 2.6% | 1.1% |
| Dec 2025 | 67.2% | 13.5% | 7.5% | 8.6% | 2.2% | 0.99% |
| Jan 2026 | 59.7% | 14.7% | 10.1% | 11.8% | 2.4% | 1.3% |
| Feb 2026 | 64.4% | 15.8% | 7.3% | 8.8% | 2.6% | 1.2% |
| Mar 2026 | 68.3% | 13.7% | 6.6% | 8% | 2.3% | 1.2% |
| Apr 2026 | 68.7% | 13.8% | 6.3% | 7.7% | 2.3% | 1.2% |
| May 2026 | 70.6% | 14.2% | 5.4% | 6.7% | 1.9% | 1.3% |
| Jun 2026 | 64% | 15.7% | 8.9% | 8.2% | 2.1% | 1.2% |
| Jul 2026 | 66.9% | 16.4% | 6.2% | 7% | 2.2% | 1.2% |
| Aug 2026 | 64.1% | 15.7% | 8.7% | 7.9% | 2.1% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Square Invoices and Wave comparison changed over the last 12 months?
3 findings
- Wave was ahead of Square Invoices in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square Invoices’ estimated Share of Search among invoice software worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 86.1K to 67.6K.
How did search popularity change for invoice software worldwide in August 2026?
2 changes
In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.
In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Square Invoices’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Invoices
1 branded search term
- square invoices
Wave
2 branded search terms
- wave accounting
- wave accounting software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.