Brandwave

How popular isFreshBooks?

In September 2026, people searched for FreshBooks by name about 91,000 times worldwide, about the same as the previous year. These searches made up 15.3% of all global time and billing software searches, placing FreshBooks third out of nine brands. When we asked both ChatGPT and Google AI Overviews about time and billing software, FreshBooks appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

FreshBooks is the third most searched of 9 competitors and the third most recommended in AI answers.

  1. ClockifyShare of searches 41.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TogglShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. FreshBooksShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. BigTimeShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RepliconShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top time and billing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FreshBooks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FreshBooks is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clockify1st
  2. Harvest2nd
  3. FreshBooks3rd
  4. QuickBooks Time4th
  5. Toggl5th
  6. BigTime–
  7. Replicon–
  8. Bill4Time–
  9. TimeSolv–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clockify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuickBooks Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FreshBooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toggl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bill4Time1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BigTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Replicon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TimeSolv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about time and billing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which time and billing software compete with FreshBooks?

FreshBooks against time and billing software worldwide, by month

Share of searches by month for Clockify, Toggl, FreshBooks, BigTime, Replicon, QuickBooks Time. The figures are in the table below the chart.

View monthly share of searches table
MonthClockifyTogglFreshBooksBigTimeRepliconQuickBooks TimeHarvestBill4TimeTimeSolv
Oct 202549.7%14.9%12.2%11.3%4.5%4.5%1.3%0.73%0.89%
Nov 202546.8%17.1%11.5%13.1%4.2%4.2%1.5%0.68%0.84%
Dec 202548%14.4%11.8%13.4%4.3%5.3%1.3%0.7%0.86%
Jan 202645.9%16.8%11.3%15%4.1%4.1%1.2%0.67%0.82%
Feb 202648.8%17.9%9.8%11.1%4.4%4.4%1.6%0.88%1.1%
Mar 202647.2%17.2%9.5%12.9%5.2%4.2%1.9%0.85%1%
Apr 202648.5%17.7%9.7%10.8%5.3%4.4%1.6%0.87%1.1%
May 202651.2%15.4%8.4%11.4%5.6%4.6%1.7%0.75%0.92%
Jun 202649%14.7%12%10.7%5.4%4.4%2%0.88%0.88%
Jul 202646.2%17%9.3%12.6%6.2%5.1%1.9%1%0.83%
Aug 202643.7%16.1%13.1%14.3%4.8%4.8%1.4%0.78%0.96%
Sep 202641.7%18.6%15.3%11.2%5.6%4.6%1.4%0.91%0.75%

  1. 1.Clockify

    41.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Toggl

    18.6%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +2.6 points.

  3. 3.FreshBooks

    15.3%

    Moved from 4th to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  4. 4.BigTime

    11.2%

    Moved from 3rd to 4th. 65.9K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  5. 5.Replicon

    5.6%

    Moved from 6th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  6. 6.QuickBooks Time

    4.6%

    Moved from 5th to 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Harvest

    1.4%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Bill4Time

    0.91%

    Moved from 9th to 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  9. 9.TimeSolv

    0.75%

    Moved from 8th to 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare popularity between FreshBooks and its closest rivals

Every comparison with FreshBooks

19 comparisons

How has branded search demand for FreshBooks changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FreshBooks worldwide held steady, from 91.5K to 91K.
  • Across the 12 months ending September 2026, FreshBooks’ share of searches among time and billing software worldwide increased from 12.2% to 15.3%.
  • Across the 12 months ending September 2026, FreshBooks’ share of searches among time and billing software worldwide peaked at 15.3% in September 2026 and was lowest at 8.4% in May 2026.

How did search popularity change for time and billing software worldwide in September 2026?

6 changes

  1. In September 2026, FreshBooks overtook BigTime to rank 3rd among time and billing software worldwide, with 15.3% of the searches.

  2. In September 2026, Replicon overtook QuickBooks Time to rank 5th among time and billing software worldwide, with 5.6% of the searches.

  3. In September 2026, Toggl gained share of searches among time and billing software worldwide, from 16.1% to 18.6%.

  4. In September 2026, BigTime lost share of searches among time and billing software worldwide, from 14.3% to 11.2%.

  5. In September 2026, Clockify lost share of searches among time and billing software worldwide, from 43.7% to 41.7%.

  6. Harvest’s share of searches among time and billing software worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

How are FreshBooks’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FreshBooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freshbooks
  • freshbooks accounting software

Do you work for FreshBooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does FreshBooks compete?

FreshBooks is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small business accounting platforms5th of 61.4%Show ranking
Accounting software5th of 61.4%Show ranking
Bookkeeping software5th of 51.4%Show ranking
Time and billing software3rd of 915.3%Shown above
Invoicing software3rd of 723%Show ranking
Invoice software3rd of 624.9%Show ranking
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