How popular isWave in search?
In August 2026, there were an estimated 67.6K branded searches for Wave worldwide which is down 21.5% over the last 11 months. Wave holds 7.9% estimated Share of Search among invoice software worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bonsai64.1%Zoho Invoice15.7%
FreshBooks8.7%
Wave7.9%
Invoice Ninja2.1%
Square Invoices1.4%
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Which invoice software compete with Wave?
Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave, Invoice Ninja. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonsai | Zoho Invoice | FreshBooks | Wave | Invoice Ninja | Square Invoices |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 15.1% | 10.2% | 9.6% | 2.5% | 1.3% |
| Nov 2025 | 63.6% | 15.6% | 8.7% | 8.4% | 2.6% | 1.1% |
| Dec 2025 | 67.2% | 13.5% | 7.5% | 8.6% | 2.2% | 0.99% |
| Jan 2026 | 59.7% | 14.7% | 10.1% | 11.8% | 2.4% | 1.3% |
| Feb 2026 | 64.4% | 15.8% | 7.3% | 8.8% | 2.6% | 1.2% |
| Mar 2026 | 68.3% | 13.7% | 6.6% | 8% | 2.3% | 1.2% |
| Apr 2026 | 68.7% | 13.8% | 6.3% | 7.7% | 2.3% | 1.2% |
| May 2026 | 70.6% | 14.2% | 5.4% | 6.7% | 1.9% | 1.3% |
| Jun 2026 | 64% | 15.7% | 8.9% | 8.2% | 2.1% | 1.2% |
| Jul 2026 | 66.9% | 16.4% | 6.2% | 7% | 2.2% | 1.2% |
| Aug 2026 | 64.1% | 15.7% | 8.7% | 7.9% | 2.1% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 550K | 0% | -2.8 points | |
| 2, held 2nd | 15.7% | 135K | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 8.7% | 74.9K | +46.5% | +2.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.9% | 67.6K | +17.4% | +0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.1% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 1.4% | 12.1K | +22.2% | +0.2 points |
1.
Bonsai64.1%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.
15.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.
8.7%
Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.5 points.
4.
Wave7.9%
Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.
2.1%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.4%
Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare search popularity between Wave and its closest rivals
How has branded search demand for Wave changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wave worldwide fell from 86.1K to 67.6K.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide decreased from 9.6% to 7.9%.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide peaked at 11.8% in January 2026 and was lowest at 6.7% in May 2026.
How did search popularity change for invoice software worldwide in August 2026?
5 changes
In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.
In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.
In August 2026, Bonsai lost estimated Share of Search among invoice software worldwide, from 66.9% to 64.1%.
In August 2026, Zoho Invoice lost estimated Share of Search among invoice software worldwide, from 16.4% to 15.7%.
Estimated monthly branded searches for Invoice Ninja worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Where does Wave compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small business accounting platforms | 5th of 6 | 1.6% | Show ranking |
| Invoice software | 4th of 6 | 7.9% | Shown above |
| Invoicing software | 4th of 4 | 8.2% | Show ranking |
How is Wave measured?
Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- wave accounting
- wave accounting software
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Is Wave your brand?
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