FreshBooks vs Wave:Which is more popular by branded search?
In August 2026, FreshBooks had more branded searches than Wave among invoice software worldwide. FreshBooks was estimated to have 74.9K branded searches compared to Wave’s 67.6K, and held an 8.7% Share of Search versus Wave’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FreshBooks or Wave?
Compare the invoice software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FreshBooks, Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonsai | Zoho Invoice | FreshBooks | Wave | Invoice Ninja | Square Invoices |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 15.1% | 10.2% | 9.6% | 2.5% | 1.3% |
| Nov 2025 | 63.6% | 15.6% | 8.7% | 8.4% | 2.6% | 1.1% |
| Dec 2025 | 67.2% | 13.5% | 7.5% | 8.6% | 2.2% | 0.99% |
| Jan 2026 | 59.7% | 14.7% | 10.1% | 11.8% | 2.4% | 1.3% |
| Feb 2026 | 64.4% | 15.8% | 7.3% | 8.8% | 2.6% | 1.2% |
| Mar 2026 | 68.3% | 13.7% | 6.6% | 8% | 2.3% | 1.2% |
| Apr 2026 | 68.7% | 13.8% | 6.3% | 7.7% | 2.3% | 1.2% |
| May 2026 | 70.6% | 14.2% | 5.4% | 6.7% | 1.9% | 1.3% |
| Jun 2026 | 64% | 15.7% | 8.9% | 8.2% | 2.1% | 1.2% |
| Jul 2026 | 66.9% | 16.4% | 6.2% | 7% | 2.2% | 1.2% |
| Aug 2026 | 64.1% | 15.7% | 8.7% | 7.9% | 2.1% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the FreshBooks and Wave comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Wave took it in December 2025, FreshBooks took it in June 2026, Wave took it in July 2026, FreshBooks took it in August 2026.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide moved from 10.2% to 8.7%, and its estimated monthly branded searches moved from 91.5K to 74.9K.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 86.1K to 67.6K.
How did search popularity change for invoice software worldwide in August 2026?
2 changes
In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.
In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
2 branded search terms
- freshbooks
- freshbooks accounting software
Wave
2 branded search terms
- wave accounting
- wave accounting software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.