Brandwave

Invoice software:Which brands are most popular in search?

In August 2026, Bonsai was the most searched among invoice software worldwide, with an estimated 550K branded searches and 64.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bonsai64.1%
  2. Zoho Invoice15.7%
  3. FreshBooks8.7%
  4. Wave7.9%
  5. Invoice Ninja2.1%
  6. Square Invoices1.4%

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Share of SearchLeaderboard

Compare the invoice software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invoice software worldwide, by month

Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave, Invoice Ninja. The figures are in the table below the chart.

View monthly share of search table
MonthBonsaiZoho InvoiceFreshBooksWaveInvoice NinjaSquare Invoices
Oct 202561.3%15.1%10.2%9.6%2.5%1.3%
Nov 202563.6%15.6%8.7%8.4%2.6%1.1%
Dec 202567.2%13.5%7.5%8.6%2.2%0.99%
Jan 202659.7%14.7%10.1%11.8%2.4%1.3%
Feb 202664.4%15.8%7.3%8.8%2.6%1.2%
Mar 202668.3%13.7%6.6%8%2.3%1.2%
Apr 202668.7%13.8%6.3%7.7%2.3%1.2%
May 202670.6%14.2%5.4%6.7%1.9%1.3%
Jun 202664%15.7%8.9%8.2%2.1%1.2%
Jul 202666.9%16.4%6.2%7%2.2%1.2%
Aug 202664.1%15.7%8.7%7.9%2.1%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bonsai

    64.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Zoho Invoice

    15.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.FreshBooks

    8.7%

    Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.5 points.

  4. 4.Wave

    7.9%

    Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.

  5. 5.Invoice Ninja

    2.1%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Square Invoices

    1.4%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among invoice software worldwide?

In August 2026, Bonsai was the most searched among invoice software worldwide, with an estimated 550K branded searches and 64.1% estimated Share of Search within this set. Zoho Invoice is in 2nd place, 48.4 percentage points behind at 15.7% Share of Search.

Global invoice software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bonsai61.3% → 64.1%70.6%May 202659.7%Jan 20261st
Zoho Invoice15.1% → 15.7%16.4%Jul 202613.5%Dec 20252nd
FreshBooks10.2% → 8.7%10.2%Oct 20255.4%May 20263rd
Wave9.6% → 7.9%11.8%Jan 20266.7%May 20264th
Invoice Ninja2.5% → 2.1%2.6%Feb 20261.9%May 20265th
Square Invoices1.3% → 1.4%1.4%Aug 20260.99%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoice software worldwide increased from 61.3% to 64.1%.
  • Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoice software worldwide increased from 15.1% to 15.7%.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide decreased from 10.2% to 8.7%.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide decreased from 9.6% to 7.9%.
  • Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoice software worldwide peaked at 70.6% in May 2026 and was lowest at 59.7% in January 2026.
  • Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoice software worldwide peaked at 16.4% in July 2026 and was lowest at 13.5% in December 2025.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide peaked at 10.2% in October 2025 and was lowest at 5.4% in May 2026.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide peaked at 11.8% in January 2026 and was lowest at 6.7% in May 2026.
  • Across the 11 months ending August 2026, Invoice Ninja and Square Invoices held steady: their estimated Share of Search among invoice software worldwide each moved less than 0.5 percentage points.

How did search popularity change for invoice software worldwide in August 2026?

  1. In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.

  2. In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.

  3. In August 2026, Bonsai lost estimated Share of Search among invoice software worldwide, from 66.9% to 64.1%.

  4. In August 2026, Zoho Invoice lost estimated Share of Search among invoice software worldwide, from 16.4% to 15.7%.

  5. Estimated monthly branded searches for Invoice Ninja worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

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