Brandwave

Invoicing apps:Which are searched most?

In September 2026, Zoho Invoice was the most searched among invoicing apps worldwide, with an estimated 135K branded searches and 35.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zoho Invoice35.3%
  2. Wave28%
  3. FreshBooks23.7%
  4. Invoice Simple7.1%
  5. Invoice2go5.8%

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Share of SearchLeaderboard

Compare the invoicing apps people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invoicing apps worldwide, by month

Share of Search by month for Zoho Invoice, Wave, FreshBooks, Invoice Simple, Invoice2go. The figures are in the table below the chart.

View monthly share of search table
MonthZoho InvoiceWaveFreshBooksInvoice SimpleInvoice2go
Oct 202536.3%23.2%24.3%8.9%7.3%
Nov 202540.2%21.6%22%8.1%8.1%
Dec 202539.2%25%21.5%7.9%6.4%
Jan 202634.8%28%23.3%7%7%
Feb 202641.5%23.2%18.6%8.3%8.3%
Mar 202640.4%23.5%18.1%9.9%8.1%
Apr 202640.8%22.7%18.3%10%8.2%
May 202644.6%21.2%16.3%8.9%8.9%
Jun 202640.5%21.1%22.2%8.1%8.1%
Jul 202646.3%19.8%17%9.3%7.6%
Aug 202641.4%20.7%22.7%8.3%6.8%
Sep 202635.3%28%23.7%7.1%5.8%

This month’s ranking, September 2026

  1. 1.Zoho Invoice

    35.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.1 points.

  2. 2.Wave

    28%

    Moved from 3rd to 2nd. 107K estimated branded searches, +58.4% vs prior month. Share +7.3 points.

  3. 3.FreshBooks

    23.7%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Invoice Simple

    7.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Invoice2go

    5.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

Compare search popularity between leading brands

Which brand is most popular in search among invoicing apps worldwide?

In September 2026, Zoho Invoice was the most searched among invoicing apps worldwide, with an estimated 135K branded searches and 35.3% estimated Share of Search within this set. Wave is in 2nd place, 7.3 percentage points behind at 28% Share of Search.

Global invoicing apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zoho Invoice36.3% → 35.3%46.3%Jul 202634.8%Jan 20261st
Wave23.2% → 28%28%Sep 202619.8%Jul 20263rd → 2nd
FreshBooks24.3% → 23.7%24.3%Oct 202516.3%May 20262nd → 3rd
Invoice Simple8.9% → 7.1%10%Apr 20267%Jan 20264th
Invoice2go7.3% → 5.8%8.9%May 20265.8%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Zoho Invoice’s estimated Share of Search among invoicing apps worldwide decreased from 36.3% to 35.3%.
  • Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide increased from 23.2% to 28%.
  • Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide decreased from 24.3% to 23.7%.
  • Across the 12 months ending September 2026, Invoice Simple’s estimated Share of Search among invoicing apps worldwide decreased from 8.9% to 7.1%.
  • Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide decreased from 7.3% to 5.8%.
  • Across the 12 months ending September 2026, Zoho Invoice’s estimated Share of Search among invoicing apps worldwide peaked at 46.3% in July 2026 and was lowest at 34.8% in January 2026.
  • Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide peaked at 28% in September 2026 and was lowest at 19.8% in July 2026.
  • Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide peaked at 24.3% in October 2025 and was lowest at 16.3% in May 2026.
  • Across the 12 months ending September 2026, Invoice Simple’s estimated Share of Search among invoicing apps worldwide peaked at 10% in April 2026 and was lowest at 7% in January 2026.
  • Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide peaked at 8.9% in May 2026 and was lowest at 5.8% in September 2026.
  • Across the 12 months ending September 2026, Wave rose from 3rd to 2nd among invoicing apps worldwide.
  • Across the 12 months ending September 2026, FreshBooks fell from 2nd to 3rd among invoicing apps worldwide.

How did search popularity change for invoicing apps worldwide in September 2026?

  1. In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.

  2. In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.

  3. In September 2026, Zoho Invoice lost estimated Share of Search among invoicing apps worldwide, from 41.4% to 35.3%.

  4. In September 2026, Invoice Simple lost estimated Share of Search among invoicing apps worldwide, from 8.3% to 7.1%.

  5. In September 2026, Invoice2go lost estimated Share of Search among invoicing apps worldwide, from 6.8% to 5.8%.

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