How popular isWave in search?
In September 2026, there were an estimated 107K branded searches for Wave worldwide which is up 24.4% over the last 12 months. Wave holds 28% estimated Share of Search among invoicing apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Zoho Invoice35.3%
Wave28%FreshBooks23.8%
Invoice Simple7.1%
Invoice2go5.8%
Follow Wave and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which invoicing apps compete with Wave?
Share of Search by month for Zoho Invoice, Wave, FreshBooks, Invoice Simple, Invoice2go. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | FreshBooks | Invoice Simple | Invoice2go |
|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 23.1% | 24.5% | 8.9% | 7.3% |
| Nov 2025 | 40% | 21.5% | 22.3% | 8% | 8% |
| Dec 2025 | 39% | 24.9% | 21.8% | 7.8% | 6.4% |
| Jan 2026 | 34.6% | 27.8% | 23.8% | 6.9% | 6.9% |
| Feb 2026 | 41.3% | 23.1% | 19% | 8.3% | 8.3% |
| Mar 2026 | 39.9% | 23.2% | 19.2% | 9.8% | 8% |
| Apr 2026 | 40.6% | 22.6% | 18.7% | 10% | 8.1% |
| May 2026 | 44.3% | 21.1% | 16.9% | 8.9% | 8.9% |
| Jun 2026 | 40.2% | 21% | 22.7% | 8.1% | 8.1% |
| Jul 2026 | 46.1% | 19.7% | 17.4% | 9.2% | 7.6% |
| Aug 2026 | 41.3% | 20.7% | 22.9% | 8.3% | 6.8% |
| Sep 2026 | 35.3% | 28% | 23.8% | 7.1% | 5.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 135K | 0% | -6 points | |
| 2, moved from 3rd to 2nd | 28% | 107K | +58.4% | +7.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.8% | 91K | +21.5% | +0.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.1% | 27.1K | 0% | -1.2 points | |
| 5, held 5th | 5.8% | 22.2K | 0% | -1 points |
35.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6 points.
2.
Wave28%
Moved from 3rd to 2nd. 107K estimated branded searches, +58.4% vs prior month. Share +7.3 points.
23.8%
Moved from 2nd to 3rd. 91K estimated branded searches, +21.5% vs prior month. Share +0.9 points.
7.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
Compare search popularity between Wave and its closest rivals
How has branded search demand for Wave changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wave worldwide rose from 86.1K to 107K.
- Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide increased from 23.1% to 28%.
- Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide peaked at 28% in September 2026 and was lowest at 19.7% in July 2026.
- Across the 12 months ending September 2026, Wave rose from 3rd to 2nd among invoicing apps worldwide.
How did search popularity change for invoicing apps worldwide in September 2026?
5 changes
In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.9% to 23.8%.
In September 2026, Zoho Invoice lost estimated Share of Search among invoicing apps worldwide, from 41.3% to 35.3%.
In September 2026, Invoice Simple lost estimated Share of Search among invoicing apps worldwide, from 8.3% to 7.1%.
In September 2026, Invoice2go lost estimated Share of Search among invoicing apps worldwide, from 6.8% to 5.8%.
Where does Wave compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small business accounting platforms | 4th of 6 | 1.7% | Show ranking |
| Invoicing apps | 2nd of 5 | 28% | Shown above |
| Invoice software | 2nd of 6 | 29.4% | Show ranking |
| Invoicing software | 2nd of 4 | 32.1% | Show ranking |
How is Wave measured?
Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- wave accounting
- wave accounting software
Do you work for Wave? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wave your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.