FreshBooks vs Wave:Which is searched more?
In September 2026, Wave had more branded searches than FreshBooks among invoicing apps worldwide. Wave was estimated to have 107K branded searches compared to FreshBooks’ 90.5K, and held a 28% Share of Search versus FreshBooks’ 23.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FreshBooks or Wave?
Compare the invoicing apps people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wave, FreshBooks. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | FreshBooks | Invoice Simple | Invoice2go |
|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 23.2% | 24.3% | 8.9% | 7.3% |
| Nov 2025 | 40.2% | 21.6% | 22% | 8.1% | 8.1% |
| Dec 2025 | 39.2% | 25% | 21.5% | 7.9% | 6.4% |
| Jan 2026 | 34.8% | 28% | 23.3% | 7% | 7% |
| Feb 2026 | 41.5% | 23.2% | 18.6% | 8.3% | 8.3% |
| Mar 2026 | 40.4% | 23.5% | 18.1% | 9.9% | 8.1% |
| Apr 2026 | 40.8% | 22.7% | 18.3% | 10% | 8.2% |
| May 2026 | 44.6% | 21.2% | 16.3% | 8.9% | 8.9% |
| Jun 2026 | 40.5% | 21.1% | 22.2% | 8.1% | 8.1% |
| Jul 2026 | 46.3% | 19.8% | 17% | 9.3% | 7.6% |
| Aug 2026 | 41.4% | 20.7% | 22.7% | 8.3% | 6.8% |
| Sep 2026 | 35.3% | 28% | 23.7% | 7.1% | 5.8% |
How has the FreshBooks and Wave comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Wave took it in December 2025, FreshBooks took it in June 2026, Wave took it in July 2026, FreshBooks took it in August 2026, Wave took it in September 2026.
- Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide moved from 24.3% to 23.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide moved from 23.2% to 28%, and its estimated monthly branded searches moved from 86.1K to 107K.
How did search popularity change for invoicing apps worldwide in September 2026?
2 changes
In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.
Other head-to-heads among invoicing apps
- Zoho Invoice vs Wave: compare search popularity
Zoho Invoice vs FreshBooks: compare search popularity
Zoho Invoice vs Invoice Simple: compare search popularity
Zoho Invoice vs Invoice2go: compare search popularity- Wave vs Invoice Simple: compare search popularity
- Wave vs Invoice2go: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
1 branded search term
- freshbooks
Wave
2 branded search terms
- wave accounting
- wave accounting software
Put your own brand in this comparison
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