FreshBooks vs Zoho Invoice:Which is searched more?
In September 2026, Zoho Invoice had more branded searches than FreshBooks among invoicing apps worldwide. Zoho Invoice was estimated to have 135K branded searches compared to FreshBooks’ 90.5K, and held a 35.3% Share of Search versus FreshBooks’ 23.7%. These are worldwide searches for English-language branded terms.
Follow FreshBooks vs Zoho Invoice and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, FreshBooks or Zoho Invoice?
Compare the invoicing apps people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoho Invoice, FreshBooks. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | FreshBooks | Invoice Simple | Invoice2go |
|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 23.2% | 24.3% | 8.9% | 7.3% |
| Nov 2025 | 40.2% | 21.6% | 22% | 8.1% | 8.1% |
| Dec 2025 | 39.2% | 25% | 21.5% | 7.9% | 6.4% |
| Jan 2026 | 34.8% | 28% | 23.3% | 7% | 7% |
| Feb 2026 | 41.5% | 23.2% | 18.6% | 8.3% | 8.3% |
| Mar 2026 | 40.4% | 23.5% | 18.1% | 9.9% | 8.1% |
| Apr 2026 | 40.8% | 22.7% | 18.3% | 10% | 8.2% |
| May 2026 | 44.6% | 21.2% | 16.3% | 8.9% | 8.9% |
| Jun 2026 | 40.5% | 21.1% | 22.2% | 8.1% | 8.1% |
| Jul 2026 | 46.3% | 19.8% | 17% | 9.3% | 7.6% |
| Aug 2026 | 41.4% | 20.7% | 22.7% | 8.3% | 6.8% |
| Sep 2026 | 35.3% | 28% | 23.7% | 7.1% | 5.8% |
How has the FreshBooks and Zoho Invoice comparison changed over the last 12 months?
3 findings
- Zoho Invoice was ahead of FreshBooks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide moved from 24.3% to 23.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Zoho Invoice’s estimated Share of Search among invoicing apps worldwide moved from 36.3% to 35.3%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for invoicing apps worldwide in September 2026?
3 changes
In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.
In September 2026, Zoho Invoice lost estimated Share of Search among invoicing apps worldwide, from 41.4% to 35.3%.
Other head-to-heads among invoicing apps
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and Zoho Invoice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
1 branded search term
- freshbooks
Zoho Invoice
1 branded search term
- zoho invoice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.