Brandwave

How popular isESET in search?

In September 2026, there were an estimated 253K branded searches for ESET worldwide which is down 29.5% over the last 12 months. ESET holds 6.3% estimated Share of Search among antivirus software worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Malwarebytes25.5%
  2. Norton23.3%
  3. Bitdefender16.3%
  4. McAfee15.1%
  5. Kaspersky13.6%
  6. ESET6.3%
ESET website (opens in a new tab)

Follow ESET and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does ESET compete?

ESET is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Antivirus software6th of 66.3%Shown below
Endpoint security platforms4th of 510.7%Show ranking
Endpoint protection brands4th of 612.1%Show ranking
Endpoint security software3rd of 616.2%Show ranking

Which antivirus software compete with ESET?

ESET against antivirus software worldwide, by month

Share of Search by month for Malwarebytes, Norton, Bitdefender, McAfee, Kaspersky, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesNortonBitdefenderMcAfeeKasperskyESET
Oct 202519.3%24.5%15%17.8%15.3%8.1%
Nov 202523.2%21.6%14.6%17.3%15.2%8%
Dec 202520.5%22.7%15.4%18.3%16.1%7.1%
Jan 202622.4%22.1%13.7%19.9%14.3%7.6%
Feb 202622.1%23.3%13.6%19.5%14%7.5%
Mar 202624.8%21.5%15.2%18.4%13%7%
Apr 202627.5%20.1%14.1%16.5%14.2%7.6%
May 202624.7%20.8%14.4%17.8%15.3%6.9%
Jun 202625.7%21.6%14.9%17.7%13%7.1%
Jul 202625.3%21.3%16.4%17.1%12.8%7%
Aug 202624%22.3%14.6%16.9%15.2%6.9%
Sep 202625.5%23.3%16.3%15.1%13.6%6.3%

  1. 1.Malwarebytes

    25.5%

    Held 1st. 1M estimated branded searches, +18.9% vs prior month. Share +1.5 points.

  2. 2.Norton

    23.3%

    Held 2nd. 943K estimated branded searches, +16.9% vs prior month. Share +1 points.

  3. 3.Bitdefender

    16.3%

    Moved from 5th to 3rd. 658K estimated branded searches, +24.7% vs prior month. Share +1.7 points.

  4. 4.McAfee

    15.1%

    Moved from 3rd to 4th. 611K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Kaspersky

    13.6%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.ESET

    6.3%

    Held 6th. 253K estimated branded searches, +1.1% vs prior month. Share -0.7 points.

Compare search popularity between ESET and its closest rivals

Every comparison with ESET

How has branded search demand for ESET changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ESET worldwide fell from 359K to 253K.
  • Across the 12 months ending September 2026, ESET’s estimated Share of Search among antivirus software worldwide decreased from 8.1% to 6.3%.

How did search popularity change for antivirus software worldwide in September 2026?

  1. In September 2026, Bitdefender overtook McAfee and Kaspersky to rank 3rd among antivirus software worldwide, with 16.3% estimated Share of Search.

  2. In September 2026, Malwarebytes gained estimated Share of Search among antivirus software worldwide, from 24% to 25.5%.

  3. In September 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 22.3% to 23.3%.

  4. In September 2026, McAfee lost estimated Share of Search among antivirus software worldwide, from 16.9% to 15.1%.

  5. In September 2026, Kaspersky lost estimated Share of Search among antivirus software worldwide, from 15.2% to 13.6%.

  6. In September 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 6.9% to 6.3%.

How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • antivirus eset
  • endpoint security eset
  • eset
  • eset antivirus
  • eset app
  • eset protect
  • eset software

Do you work for ESET? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ESET your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free