How popular isClay in search?
In September 2026, there were an estimated 32.4K branded searches for Clay worldwide which is up 17.6% over the last 12 months. Clay holds 0.53% estimated Share of Search among B2B sales intelligence platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Clay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Clay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B sales intelligence platforms | 5th of 5 | 0.53% | Shown below |
| Sales intelligence platforms | 5th of 5 | 0.53% | Show ranking |
| AI lead generation tools | 5th of 5 | 0.88% | Show ranking |
| AI sales agents | 3rd of 5 | 1.1% | Show ranking |
| B2B data enrichment platforms | 1st of 5 | 33.7% | Show ranking |
Which B2B sales intelligence platforms compete with Clay?
Share of Search by month for Apollo, ZoomInfo, Lusha, Cognism, Clay. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Cognism | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 36.8% | 30.1% | 6.1% | 0.54% |
| Nov 2025 | 32.5% | 30.9% | 30.9% | 5.1% | 0.56% |
| Dec 2025 | 30.7% | 35.6% | 29.2% | 3.9% | 0.54% |
| Jan 2026 | 30.5% | 35.3% | 28.9% | 4.8% | 0.59% |
| Feb 2026 | 30.5% | 35.4% | 28.9% | 4.8% | 0.54% |
| Mar 2026 | 36.8% | 35.3% | 23.5% | 3.9% | 0.52% |
| Apr 2026 | 41.4% | 32.7% | 21.8% | 3.6% | 0.48% |
| May 2026 | 39.6% | 31% | 25.3% | 3.4% | 0.59% |
| Jun 2026 | 35.1% | 33.4% | 27.3% | 3.7% | 0.56% |
| Jul 2026 | 35.1% | 33.4% | 27.3% | 3.7% | 0.62% |
| Aug 2026 | 39.7% | 30.9% | 25.3% | 3.4% | 0.67% |
| Sep 2026 | 42.1% | 26.9% | 26.9% | 3.6% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 315K | +21.7% | +2.4 points | |
| 2, held 2nd | 26.9% | 201K | -0.02% | -4 points | |
| 3, held 3rd | 26.9% | 201K | +21.8% | +1.5 points | |
| 4, held 4th | 3.6% | 27.1K | +22.1% | +0.2 points | |
| 5, held 5th | 0.53% | 4K | -9.6% | -0.1 points |
1.
Apollo42.1%
Held 1st. 315K estimated branded searches, +21.7% vs prior month. Share +2.4 points.
2.
ZoomInfo26.9%
Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -4 points.
3.
Lusha26.9%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.5 points.
4.
Cognism3.6%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
5.
Clay0.53%
Held 5th. 4K estimated branded searches, -9.6% vs prior month. Share -0.1 points.
Compare search popularity between Clay and its closest rivals
How has branded search demand for Clay changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide rose from 27.5K to 32.4K.
- Across the 12 months ending September 2026, Clay’s estimated Share of Search among B2B sales intelligence platforms worldwide held steady, from 0.54% to 0.53%.
How did search popularity change for B2B sales intelligence platforms worldwide in September 2026?
5 changes
In September 2026, Apollo gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 39.7% to 42.1%.
In September 2026, Lusha gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.3% to 26.9%.
In September 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 30.9% to 26.9%.
Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How is Clay measured?
Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- clay agent
- clay ai
- clay ai lead generation
- clay data enrichment
- clay sales
- clay sales intelligence
- claygent
Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Clay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.