Brandwave

How popular isCircle in search?

In September 2026, there were an estimated 13.6K branded searches for Circle worldwide which is down 18.1% over the last 12 months. Circle holds 0.59% estimated Share of Search among jar Opener brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bed Bath & Beyond43.7%
  2. Avanti19.7%
  3. Lakeland16.4%
  4. Black and Decker9.6%
  5. Oxo5.3%
  6. Brabantia4.8%
  7. Circle0.59%
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Which jar Opener brands compete with Circle?

Circle against jar Opener brands worldwide, by month

Share of Search by month for Bed Bath & Beyond, Avanti, Lakeland, Black and Decker, Oxo, Brabantia, Circle. The figures are in the table below the chart.

View monthly share of search table
MonthBed Bath & BeyondAvantiLakelandBlack and DeckerOxoBrabantiaCircle
Oct 202543%15.8%19.8%10.5%6.2%3.9%0.71%
Nov 202549.8%12.2%18.8%9%6.1%3.7%0.51%
Dec 202553.1%13%16.4%8.7%5.2%3.2%0.45%
Jan 202644.6%16.4%16.9%9.8%6.6%4.9%0.79%
Feb 202640.8%18.3%18.8%9.9%6%5.5%0.79%
Mar 202643.2%19.4%16.2%9.5%5.1%5.8%0.71%
Apr 202643.7%19.6%16.4%9.6%5.2%4.8%0.69%
May 202642.3%19.1%15.8%11.4%5%5.7%0.63%
Jun 202646.7%17.2%14.3%11.4%5.5%4.2%0.7%
Jul 202645.1%20.3%13.8%9.9%5.3%5%0.64%
Aug 202643.2%19.4%16.2%9.5%5.2%5.8%0.62%
Sep 202643.7%19.7%16.4%9.6%5.3%4.8%0.59%

  1. 1.Bed Bath & Beyond

    43.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Avanti

    19.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Lakeland

    16.4%

    Held 3rd. 375K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Black and Decker

    9.6%

    Held 4th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Oxo

    5.3%

    Moved from 6th to 5th. 120K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Brabantia

    4.8%

    Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

  7. 7.Circle

    0.59%

    Held 7th. 13.6K estimated branded searches, -5.6% vs prior month. Share 0 points.

Compare search popularity between Circle and its closest rivals

Every comparison with Circle

How has branded search demand for Circle changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Circle worldwide fell from 16.6K to 13.6K.
  • Across the 12 months ending September 2026, Circle’s estimated Share of Search among jar Opener brands worldwide held steady, from 0.71% to 0.59%.

How did search popularity change for jar Opener brands worldwide in September 2026?

  1. In September 2026, Brabantia lost estimated Share of Search among jar Opener brands worldwide, from 5.8% to 4.8%.

  2. In September 2026, Oxo rose from 6th to 5th among jar Opener brands worldwide.

  3. Estimated monthly branded searches for Avanti worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  4. Estimated monthly branded searches for Lakeland worldwide fell 18.5% over 12 measured months, from 460K to 375K in September 2026.

  5. Estimated monthly branded searches for Circle worldwide fell 18.1% over 12 measured months, from 16.6K to 13.6K in September 2026.

  6. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Circle compete?

Circle is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Medicine Cabinet brands4th of 60.02%Show ranking
Dining Table brands4th of 50.02%Show ranking
Online community platforms5th of 70.04%Show ranking
Paper Clips brands7th of 80.07%Show ranking
Egg Cooker brands7th of 80.13%Show ranking
Creator membership platforms4th of 50.34%Show ranking
Ice Cube Tray brands6th of 80.35%Show ranking
Balloon Arch brands3rd of 40.36%Show ranking
Light Stand brands6th of 70.44%Show ranking
Stencil Cutter brands7th of 80.45%Show ranking
Jar Opener brands7th of 70.59%Shown above
Hole Punch brands4th of 60.89%Show ranking
Die Cutter brands4th of 51.3%Show ranking
Paper Punch brands3rd of 41.7%Show ranking
Tuba brands2nd of 72.3%Show ranking
Scarf Hanger brands3rd of 42.6%Show ranking
Community platforms4th of 55.1%Show ranking
Customer community platforms2nd of 58.7%Show ranking
Banquet Table brands2nd of 311.8%Show ranking

How is Circle measured?

Brandwave collects information about searches that people make online using Circle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • circle community
  • circle community platform
  • circle.so

Do you work for Circle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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