Brandwave

How popular isCircle in search?

In August 2026, there were an estimated 14.4K branded searches for Circle worldwide which is down 13.3% over the last 11 months. Circle holds 62.1% estimated Share of Search among customer community platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Circle62.1%
  2. Discourse12.5%
  3. Khoros12.5%
  4. Higher Logic10.3%
  5. Vanilla Forums2.5%
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Which customer community platforms compete with Circle?

Circle against customer community platforms worldwide, by month

Share of Search by month for Circle, Discourse, Khoros, Higher Logic, Vanilla Forums. The figures are in the table below the chart.

View monthly share of search table
MonthCircleDiscourseKhorosHigher LogicVanilla Forums
Oct 202555.7%8.1%22.1%9.7%4.4%
Nov 202559.5%9.3%17%9.3%5%
Dec 202556.5%10.8%19.7%8.5%4.5%
Jan 202662.3%10.2%15.5%8.5%3.5%
Feb 202657.2%12.9%15.8%10.4%3.6%
Mar 202659.4%10.5%15.9%10.5%3.6%
Apr 202660.7%11.1%13.8%11.1%3.4%
May 202660.8%11.8%14.7%9.8%2.9%
Jun 202662%10%15%10%3%
Jul 202661.1%10.4%15.6%10.4%2.6%
Aug 202662.1%12.5%12.5%10.3%2.5%
Sep 2026—————

  1. 1.Circle

    62.1%

    Held 1st. 14.4K estimated branded searches, +2.1% vs prior month. Share +1 points.

  2. 2.Discourse

    12.5%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +2.1 points.

  3. 3.Khoros

    12.5%

    Moved from 2nd to 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -3.1 points.

  4. 4.Higher Logic

    10.3%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Vanilla Forums

    2.5%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Circle and its closest rivals

How has branded search demand for Circle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Circle worldwide fell from 16.6K to 14.4K.
  • Across the 11 months ending August 2026, Circle’s estimated Share of Search among customer community platforms worldwide increased from 55.7% to 62.1%.
  • Across the 11 months ending August 2026, Circle’s estimated Share of Search among customer community platforms worldwide peaked at 62.3% in January 2026 and was lowest at 55.7% in October 2025.

How did search popularity change for customer community platforms worldwide in August 2026?

  1. In August 2026, Discourse overtook Khoros to rank 2nd among customer community platforms worldwide, at 12.5%.

  2. In August 2026, Circle gained estimated Share of Search among customer community platforms worldwide, from 61.1% to 62.1%.

  3. In August 2026, Khoros lost estimated Share of Search among customer community platforms worldwide, from 15.6% to 12.5%.

  4. Estimated monthly branded searches for Vanilla Forums worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

  5. Estimated monthly branded searches for Higher Logic worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Circle compete?

Circle is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator membership platforms4th of 50.3%Show ranking
Community platforms3rd of 59.2%Show ranking
Online community platforms3rd of 519%Show ranking
Customer community platforms1st of 562.1%Shown above

How is Circle measured?

Brandwave collects information about searches that people make online using Circle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • circle community
  • circle community platform
  • circle.so

Do you work for Circle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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