Brandwave

Circle vs Podia:Which is searched more?

In September 2026, Podia had more branded searches than Circle among membership platforms worldwide. Podia had about 49,500 branded searches, while Circle had 3,600. Podia made up 0.85% of all membership platform searches we track, and Circle accounted for 0.06%. These are worldwide searches for English-language branded terms.

Share of searches among membership platforms worldwide in September 2026Is Circle or Podia more popular in search?
Circle0.06%3.6K searches
vs
Podia0.85%49.5K searches

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Is Circle or Podia more popular in search?

Compare the platforms used to run paid memberships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Circle and Podia among membership platforms worldwide, by month

Share of searches by month for Podia, Circle. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKajabiPodiaSkoolMighty NetworksWild ApricotCircleMemberPressMemberful
Oct 202568.6%25.8%2.8%1.2%0.37%0.68%0.25%0.14%0.2%0.05%
Nov 202568.6%25.8%2.8%1.2%0.45%0.55%0.25%0.11%0.2%0.04%
Dec 202565.1%29.9%2.6%0.96%0.35%0.53%0.19%0.09%0.16%0.05%
Jan 202665%30%2.6%0.96%0.35%0.53%0.24%0.09%0.16%0.04%
Feb 202664.5%29.8%3.2%0.95%0.43%0.52%0.23%0.1%0.16%0.05%
Mar 202665.6%30.2%2.2%0.79%0.36%0.43%0.19%0.09%0.13%0.04%
Apr 202661.1%34.2%2.5%0.9%0.41%0.49%0.18%0.1%0.12%0.03%
May 202665.8%30.1%2.2%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jun 202665.7%30.6%1.8%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jul 202661.3%34.6%2%0.91%0.41%0.41%0.18%0.07%0.08%0.03%
Aug 202661.7%35%1.7%0.75%0.34%0.27%0.15%0.07%0.07%0.02%
Sep 202657.3%39.3%1.5%0.85%0.38%0.31%0.17%0.06%0.06%0.03%

How has the Circle and Podia comparison changed over the last 12 months?

3 findings
  • Podia was ahead of Circle in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circle’s share of searches among membership platforms worldwide moved from 0.14% to 0.06%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
  • Across the 12 months ending September 2026, Podia’s share of searches among membership platforms worldwide moved from 1.2% to 0.85%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for membership platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Circle worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Podia worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Circle’s and Podia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circle

1 branded search term

  • circle.so

Podia

1 branded search term

  • podia

How the Brand Demand Index is measured

Other head-to-heads among membership platforms

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