Brandwave

How popular isCircle in search?

In August 2026, there were an estimated 14.4K branded searches for Circle worldwide which is down 13.3% over the last 11 months. Circle holds 9.2% estimated Share of Search among community platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kajabi73.9%
  2. Mighty Networks11.6%
  3. Circle9.2%
  4. Bettermode3.5%
  5. Discourse1.8%
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Which community platforms compete with Circle?

Circle against community platforms worldwide, by month

Share of Search by month for Kajabi, Mighty Networks, Circle, Bettermode. The figures are in the table below the chart.

View monthly share of search table
MonthKajabiMighty NetworksCircleBettermodeDiscourse
Oct 202571.2%16.6%8.3%2.7%1.2%
Nov 202574.2%14.2%8%2.3%1.3%
Dec 202575.1%14.5%6.7%2.4%1.3%
Jan 202674.7%14.2%7.6%2.3%1.2%
Feb 202677.2%12.1%7.1%2%1.6%
Mar 202673.8%14%8.4%2.3%1.5%
Apr 202674.1%14.2%8.3%1.9%1.5%
May 202676.4%12%8%2%1.6%
Jun 202672.9%14%9.3%2.3%1.5%
Jul 202672.9%14%8.8%2.8%1.5%
Aug 202673.9%11.6%9.2%3.5%1.8%
Sep 2026—————
  1. 1.Kajabi

    73.9%

    Held 1st. 116K estimated branded searches, -0.28% vs prior month. Share +1 points.

  2. Held 2nd. 18.2K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  3. 3.Circle

    9.2%

    Held 3rd. 14.4K estimated branded searches, +2.1% vs prior month. Share +0.3 points.

  4. Held 4th. 5.4K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Discourse

    1.8%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

Compare search popularity between Circle and its closest rivals

How has branded search demand for Circle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Circle worldwide fell from 16.6K to 14.4K.
  • Across the 11 months ending August 2026, Circle’s estimated Share of Search among community platforms worldwide increased from 8.3% to 9.2%.
  • Across the 11 months ending August 2026, Circle’s estimated Share of Search among community platforms worldwide peaked at 9.3% in June 2026 and was lowest at 6.7% in December 2025.

How did search popularity change for community platforms worldwide in August 2026?

  1. In August 2026, Kajabi gained estimated Share of Search among community platforms worldwide, from 72.9% to 73.9%.

  2. In August 2026, Bettermode gained estimated Share of Search among community platforms worldwide, from 2.8% to 3.5%.

  3. In August 2026, Mighty Networks lost estimated Share of Search among community platforms worldwide, from 14% to 11.6%.

  4. Estimated monthly branded searches for Discourse worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Circle worldwide fell 13.3% over 11 measured months, from 16.6K to 14.4K in August 2026.

Where does Circle compete?

Circle is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator membership platforms4th of 50.27%Show ranking
Community platforms3rd of 59.2%Shown above
Online community platforms3rd of 519%Show ranking
Customer community platforms1st of 562.1%Show ranking

How is Circle measured?

Brandwave collects information about searches that people make online using Circle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • circle community
  • circle community platform
  • circle.so

Do you work for Circle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Circle your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.