Brandwave

How popular isCHI in search?

In September 2026, there were an estimated 31K branded searches for CHI worldwide which held steady over the last 12 months. CHI holds 0.29% estimated Share of Search among hair styling tool brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson77.4%
  2. Shark9.2%
  3. ghd6.5%
  4. BaByliss5.9%
  5. T30.78%
  6. CHI0.29%
  7. Remington0.02%
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Where does CHI compete?

CHI is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands6th of 70.29%Shown below
Blow dryer brands6th of 70.04%Show ranking
Flat iron brands6th of 60.04%Show ranking
Shampoo and conditioner brands6th of 70.09%Show ranking
Hot rollers brands5th of 50.34%Show ranking

Which hair styling tool brands compete with CHI?

CHI against hair styling tool brands worldwide, by month

Share of Search by month for Dyson, Shark, ghd, BaByliss, CHI. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkghdBaBylissT3CHIRemington
Oct 202576.7%9.5%7.3%5.5%0.63%0.29%0.02%
Nov 202575.3%10.8%8.1%5%0.58%0.27%0.02%
Dec 202574.7%11.8%6.5%5.6%1.1%0.35%0.02%
Jan 202678.6%9.7%5.5%5.2%0.72%0.26%0.02%
Feb 202677.3%9.1%6.7%5.4%1.2%0.28%0.02%
Mar 202675.7%9.8%6.8%6.4%1%0.3%0.03%
Apr 202676.7%8.9%6.3%6.9%0.91%0.31%0.03%
May 202676%9.7%6.2%6.8%1.1%0.3%0.03%
Jun 202677.1%8.8%6.2%6.9%0.75%0.28%0.03%
Jul 202673.9%9.8%7.9%7.4%0.73%0.31%0.03%
Aug 202676.9%9.7%6.1%6.4%0.73%0.28%0.03%
Sep 202677.4%9.2%6.5%5.9%0.78%0.29%0.02%

  1. 1.Dyson

    77.4%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.5 points.

  2. 2.Shark

    9.2%

    Held 2nd. 968K estimated branded searches, +4.1% vs prior month. Share -0.5 points.

  3. 3.ghd

    6.5%

    Moved from 4th to 3rd. 682K estimated branded searches, +17.2% vs prior month. Share +0.4 points.

  4. 4.BaByliss

    5.9%

    Moved from 3rd to 4th. 616K estimated branded searches, +0.98% vs prior month. Share -0.5 points.

  5. 5.T3

    0.78%

    Held 5th. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  6. 6.CHI

    0.29%

    Held 6th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  7. 7.Remington

    0.02%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CHI and its closest rivals

Every comparison with CHI

How has branded search demand for CHI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CHI worldwide held steady, from 32.5K to 31K.
  • Across the 12 months ending September 2026, CHI’s estimated Share of Search among hair styling tool brands worldwide held steady at 0.29%.

How did search popularity change for hair styling tool brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 76.9% to 77.4%.

  2. In September 2026, BaByliss lost estimated Share of Search among hair styling tool brands worldwide, from 6.4% to 5.9%.

  3. In September 2026, ghd rose from 4th to 3rd among hair styling tool brands worldwide.

  4. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

How is CHI measured?

Brandwave collects information about searches that people make online using CHI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • chi hair
  • chi hair dryer
  • chi hair straightener
  • chi hair styling
  • chi straightener

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How the Brand Demand Index is measured

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