Brandwave

How popular isChemical Guys in search?

In September 2026, there were an estimated 112K branded searches for Chemical Guys worldwide which held steady over the last 12 months. Chemical Guys holds 47.4% estimated Share of Search among metal polish brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chemical Guys47.4%
  2. Meguiar's38.5%
  3. Autoglym14.1%
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Which metal polish brands compete with Chemical Guys?

Chemical Guys against metal polish brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Autoglym. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sAutoglym
Oct 202542.4%42.1%15.5%
Nov 202545.9%37.4%16.7%
Dec 202542.4%34.5%23.1%
Jan 202641.2%40.6%18.2%
Feb 202645.9%37.4%16.7%
Mar 202644.5%35.8%19.7%
Apr 202646.1%37.3%16.7%
May 202651.1%33.7%15.2%
Jun 202647.6%38.3%14.1%
Jul 202642.6%42%15.5%
Aug 202642.6%42%15.5%
Sep 202647.4%38.5%14.1%
  1. Held 1st. 112K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Meguiar's

    38.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.5 points.

  3. 3.Autoglym

    14.1%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

Compare search popularity between Chemical Guys and its closest rivals

How has branded search demand for Chemical Guys changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chemical Guys worldwide held steady, from 111K to 112K.
  • Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among metal polish brands worldwide increased from 42.4% to 47.4%.
  • Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among metal polish brands worldwide peaked at 51.1% in May 2026 and was lowest at 41.2% in January 2026.

How did search popularity change for metal polish brands worldwide in September 2026?

  1. In September 2026, Chemical Guys gained estimated Share of Search among metal polish brands worldwide, from 42.6% to 47.4%.

  2. In September 2026, Meguiar's lost estimated Share of Search among metal polish brands worldwide, from 42% to 38.5%.

  3. In September 2026, Autoglym lost estimated Share of Search among metal polish brands worldwide, from 15.5% to 14.1%.

Where does Chemical Guys compete?

Chemical Guys is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car air fresheners3rd of 612.4%Show ranking
Foam cannon brands2nd of 413.6%Show ranking
Car care brands1st of 631.1%Show ranking
Car shampoo brands1st of 636.5%Show ranking
Car polish brands1st of 637.5%Show ranking
Metal polish brands1st of 347.4%Shown above

How is Chemical Guys measured?

Brandwave collects information about searches that people make online using Chemical Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chemical guys
  • chemicalguys

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How the Brand Demand Index is measured

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Is Chemical Guys your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.