Brandwave

How popular isMeguiar's in search?

In September 2026, there were an estimated 90.5K branded searches for Meguiar's worldwide which is down 17.7% over the last 12 months. Meguiar's holds 38.5% estimated Share of Search among metal polish brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chemical Guys47.4%
  2. Meguiar's38.5%
  3. Autoglym14.1%
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Which metal polish brands compete with Meguiar's?

Meguiar's against metal polish brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Autoglym. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sAutoglym
Oct 202542.4%42.1%15.5%
Nov 202545.9%37.4%16.7%
Dec 202542.4%34.5%23.1%
Jan 202641.2%40.6%18.2%
Feb 202645.9%37.4%16.7%
Mar 202644.5%35.8%19.7%
Apr 202646.1%37.3%16.7%
May 202651.1%33.7%15.2%
Jun 202647.6%38.3%14.1%
Jul 202642.6%42%15.5%
Aug 202642.6%42%15.5%
Sep 202647.4%38.5%14.1%

  1. 1.Chemical Guys

    47.4%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Meguiar's

    38.5%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.5 points.

  3. 3.Autoglym

    14.1%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

Compare search popularity between Meguiar's and its closest rivals

Every comparison with Meguiar's

How has branded search demand for Meguiar's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Meguiar's worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Meguiar's’ estimated Share of Search among metal polish brands worldwide decreased from 42.1% to 38.5%.
  • Across the 12 months ending September 2026, Meguiar's’ estimated Share of Search among metal polish brands worldwide peaked at 42.1% in October 2025 and was lowest at 33.7% in May 2026.

How did search popularity change for metal polish brands worldwide in September 2026?

  1. In September 2026, Chemical Guys gained estimated Share of Search among metal polish brands worldwide, from 42.6% to 47.4%.

  2. In September 2026, Meguiar's lost estimated Share of Search among metal polish brands worldwide, from 42% to 38.5%.

  3. In September 2026, Autoglym lost estimated Share of Search among metal polish brands worldwide, from 15.5% to 14.1%.

Where does Meguiar's compete?

Meguiar's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car care brands2nd of 625.3%Show ranking
Car shampoo brands2nd of 629.6%Show ranking
Car polish brands2nd of 630.4%Show ranking
Metal polish brands2nd of 338.5%Shown above

How is Meguiar's measured?

Brandwave collects information about searches that people make online using Meguiar's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • meguiar s

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How the Brand Demand Index is measured

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