How popular isChef’sChoice?
In September 2026, people searched for Chef’sChoice by name about 18,100 times worldwide, about the same as the previous year. These searches made up 3.4% of all global sharpening tool brand searches, placing Chef’sChoice fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sharpening tool brands, Chef’sChoice appeared in four of the five answers and was the third most recommended of the eight.
Chef’sChoice is the fourth most searched of 8 competitors and the third most recommended in AI answers.
DMTShare of searches 68.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpydercoShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Work SharpShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Chef’sChoiceShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LanskyShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top sharpening tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chef’sChoice is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Work Sharp1st
- Shapton2nd
- Chef’sChoice3rd
- Spyderco4th
- Lansky5th
- DMT–
Smith's–- Wicked Edge–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyderco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DMT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sharpening tool brands
5 answers
Asked ChatGPT
“Which sharpening tool brand should I buy?”
Asked ChatGPT
“What are the best sharpening tool brands?”
Asked ChatGPT
“What's the best sharpening tool brand for knife sharpening?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“knife sharpening tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sharpening tool brands compete with Chef’sChoice?
Share of searches by month for DMT, Spyderco, Work Sharp, Chef’sChoice, Lansky. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMT | Spyderco | Work Sharp | Chef’sChoice | Lansky | Smith's | Wicked Edge | Shapton |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 3.4% | 5% | 2% | 1% | 0.45% |
| Nov 2025 | 63.9% | 15.7% | 7% | 3.9% | 5.7% | 1.9% | 1.4% | 0.5% |
| Dec 2025 | 62.3% | 18.6% | 6.9% | 3.8% | 4.6% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 65.4% | 16.1% | 5.9% | 3.2% | 5.9% | 1.9% | 1.1% | 0.52% |
| Feb 2026 | 70.1% | 14.1% | 5.2% | 3.4% | 4.2% | 1.7% | 0.82% | 0.46% |
| Mar 2026 | 73.9% | 12.2% | 4.5% | 3% | 3.6% | 1.7% | 0.71% | 0.39% |
| Apr 2026 | 74.7% | 12.3% | 3.7% | 3% | 3.7% | 1.4% | 0.74% | 0.4% |
| May 2026 | 73.7% | 12.1% | 4.4% | 3% | 3.6% | 1.4% | 1.4% | 0.39% |
| Jun 2026 | 68.4% | 16.8% | 5% | 3.4% | 3.4% | 1.6% | 1% | 0.35% |
| Jul 2026 | 71.6% | 14.4% | 4.3% | 2.9% | 3.5% | 2% | 0.89% | 0.37% |
| Aug 2026 | 67.1% | 16.5% | 6% | 3.3% | 4% | 1.6% | 1% | 0.44% |
| Sep 2026 | 68.7% | 16.9% | 5.1% | 3.4% | 3.4% | 1.3% | 0.86% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 368K | 0% | +1.6 points | |
| 2, held 2nd | 16.9% | 90.5K | 0% | +0.4 points | |
| 3, held 3rd | 5.1% | 27.1K | -18.1% | -1 points | |
| 4, moved from 5th to 4th | 3.4% | 18.1K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 18.1K | -18.5% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.3% | 7.1K | -18.5% | -0.3 points | |
| 7, held 7th | 0.86% | 4.6K | -19.3% | -0.2 points | |
| 8, held 8th | 0.45% | 2.4K | 0% | 0 points |
1.
DMT68.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Spyderco16.9%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.1%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1 points.
3.4%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Lansky3.4%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
6.
Smith's1.3%
Held 6th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.86%
Held 7th. 4.6K estimated branded searches, -19.3% vs prior month. Share -0.2 points.
8.Shapton
0.45%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Chef’sChoice and its closest rivals
Every comparison with Chef’sChoice
17 comparisons
- Chef’sChoice vs Cuisinart
- Chef’sChoice vs DMT
- Chef’sChoice vs HORL
- Chef’sChoice vs Lansky
- Chef’sChoice vs Nesco
- Chef’sChoice vs Spyderco
- Chef’sChoice vs Work Sharp
- Chef’sChoice vs Smith's
- Chef’sChoice vs LEM
- Chef’sChoice vs Wicked Edge
- AnySharp vs Chef’sChoice
- Chef’sChoice vs Shapton
- Chef’sChoice vs Wusthof
- Chef’sChoice vs KitchenIQ
- Chef’sChoice vs Weston
- Chef’sChoice vs KWS
- BESWOOD vs Chef’sChoice
How has branded search demand for Chef’sChoice changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chef’sChoice worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide.
How did search popularity change for sharpening tool brands worldwide in September 2026?
6 changes
In September 2026, DMT gained share of searches among sharpening tool brands worldwide, from 67.1% to 68.7%.
In September 2026, Work Sharp lost share of searches among sharpening tool brands worldwide, from 6% to 5.1%.
In September 2026, Lansky lost share of searches among sharpening tool brands worldwide, from 4% to 3.4%.
In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide.
Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
How are Chef’sChoice’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Chef’sChoice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chefs choice
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Where does Chef’sChoice compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Meat slicer brands | 3rd of 7 | 3.1% | Show ranking |
| Sharpening tool brands | 4th of 8 | 3.4% | Shown above |
| Knife sharpener brands | 3rd of 6 | 23.3% | Show ranking |
Is Chef’sChoice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.