Brandwave

Sharpening tool brands:Which brands are most popular in search?

In August 2026, DMT was the most searched among sharpening tool brands worldwide, with an estimated 368K branded searches and 71.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DMT71.4%
  2. Spyderco17.5%
  3. Work Sharp6.4%
  4. Lansky4.3%
  5. Wicked Edge0.25%
  6. Smith's0.11%

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Share of SearchLeaderboard

Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sharpening tool brands worldwide, by month

Share of Search by month for DMT, Spyderco, Work Sharp, Lansky. The figures are in the table below the chart.

View monthly share of search table
MonthDMTSpydercoWork SharpLanskyWicked EdgeSmith's
Oct 202573%14.7%6.6%5.4%0.2%0.14%
Nov 202568.8%16.9%7.6%6.2%0.3%0.16%
Dec 202567.1%20.1%7.4%4.9%0.29%0.16%
Jan 202669.9%17.2%6.3%6.3%0.19%0.17%
Feb 202674.7%15%5.5%4.5%0.15%0.12%
Mar 202678.3%12.9%4.7%3.9%0.13%0.1%
Apr 202679%13%3.9%3.9%0.15%0.1%
May 202678.2%12.9%4.7%3.9%0.33%0.08%
Jun 202672.8%17.9%5.4%3.6%0.2%0.1%
Jul 202676.1%15.3%4.6%3.7%0.21%0.12%
Aug 202671.4%17.5%6.4%4.3%0.25%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.DMT

    71.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Spyderco

    17.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  3. 3.Work Sharp

    6.4%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.8 points.

  4. 4.Lansky

    4.3%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.Wicked Edge

    0.25%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  6. 6.Smith's

    0.11%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sharpening tool brands worldwide?

In August 2026, DMT was the most searched among sharpening tool brands worldwide, with an estimated 368K branded searches and 71.4% estimated Share of Search within this set. Spyderco is in 2nd place, 53.8 percentage points behind at 17.5% Share of Search.

Global sharpening tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DMT73% → 71.4%79%Apr 202667.1%Dec 20251st
Spyderco14.7% → 17.5%20.1%Dec 202512.9%May 20262nd
Work Sharp6.6% → 6.4%7.6%Nov 20253.9%Apr 20263rd
Lansky5.4% → 4.3%6.3%Jan 20263.6%Jun 20264th
Wicked Edge0.2% → 0.25%0.33%May 20260.13%Mar 20265th
Smith's0.14% → 0.11%0.17%Jan 20260.08%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide decreased from 73% to 71.4%.
  • Across the 11 months ending August 2026, Spyderco’s estimated Share of Search among sharpening tool brands worldwide increased from 14.7% to 17.5%.
  • Across the 11 months ending August 2026, Lansky’s estimated Share of Search among sharpening tool brands worldwide decreased from 5.4% to 4.3%.
  • Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide peaked at 79% in April 2026 and was lowest at 67.1% in December 2025.
  • Across the 11 months ending August 2026, Spyderco’s estimated Share of Search among sharpening tool brands worldwide peaked at 20.1% in December 2025 and was lowest at 12.9% in May 2026.
  • Across the 11 months ending August 2026, Work Sharp’s estimated Share of Search among sharpening tool brands worldwide peaked at 7.6% in November 2025 and was lowest at 3.9% in April 2026.
  • Across the 11 months ending August 2026, Lansky’s estimated Share of Search among sharpening tool brands worldwide peaked at 6.3% in January 2026 and was lowest at 3.6% in June 2026.
  • Across the 11 months ending August 2026, Work Sharp, Wicked Edge and Smith's held steady: their estimated Share of Search among sharpening tool brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sharpening tool brands worldwide in August 2026?

  1. In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 15.3% to 17.5%.

  2. In August 2026, Work Sharp gained estimated Share of Search among sharpening tool brands worldwide, from 4.6% to 6.4%.

  3. In August 2026, Lansky gained estimated Share of Search among sharpening tool brands worldwide, from 3.7% to 4.3%.

  4. In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 76.1% to 71.4%.

  5. Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

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