How popular isSmith's in search?
In August 2026, there were an estimated 590 branded searches for Smith's worldwide which is down 18.1% over the last 11 months. Smith's holds 0.11% estimated Share of Search among sharpening tool brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- DMT71.4%
Spyderco17.5%- Work Sharp6.4%
- Lansky4.3%
- Wicked Edge0.25%
- Smith's0.11%
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Which sharpening tool brands compete with Smith's?
Share of Search by month for DMT, Spyderco, Work Sharp, Lansky, Smith's. The figures are in the table below the chart.
View monthly share of search table
| Month | DMT | Spyderco | Work Sharp | Lansky | Wicked Edge | Smith's |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 6.6% | 5.4% | 0.2% | 0.14% |
| Nov 2025 | 68.8% | 16.9% | 7.6% | 6.2% | 0.3% | 0.16% |
| Dec 2025 | 67.1% | 20.1% | 7.4% | 4.9% | 0.29% | 0.16% |
| Jan 2026 | 69.9% | 17.2% | 6.3% | 6.3% | 0.19% | 0.17% |
| Feb 2026 | 74.7% | 15% | 5.5% | 4.5% | 0.15% | 0.12% |
| Mar 2026 | 78.3% | 12.9% | 4.7% | 3.9% | 0.13% | 0.1% |
| Apr 2026 | 79% | 13% | 3.9% | 3.9% | 0.15% | 0.1% |
| May 2026 | 78.2% | 12.9% | 4.7% | 3.9% | 0.33% | 0.08% |
| Jun 2026 | 72.8% | 17.9% | 5.4% | 3.6% | 0.2% | 0.1% |
| Jul 2026 | 76.1% | 15.3% | 4.6% | 3.7% | 0.21% | 0.12% |
| Aug 2026 | 71.4% | 17.5% | 6.4% | 4.3% | 0.25% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 368K | 0% | -4.7 points | |
| 2, held 2nd | 17.5% | 90.5K | +22.3% | +2.3 points | |
| 3, held 3rd | 6.4% | 33.1K | +49.1% | +1.8 points | |
| 4, held 4th | 4.3% | 22.2K | +22.7% | +0.6 points | |
| 5, held 5th | 0.25% | 1.3K | +30% | 0 points | |
| 6, held 6th | 0.11% | 590 | 0% | 0 points |
1.DMT
71.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
Spyderco17.5%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
6.4%
Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.8 points.
4.Lansky
4.3%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
0.25%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
6.Smith's
0.11%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Smith's and its closest rivals
How has branded search demand for Smith's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smith's worldwide fell from 720 to 590.
- Across the 11 months ending August 2026, Smith's’ estimated Share of Search among sharpening tool brands worldwide held steady, from 0.14% to 0.11%.
How did search popularity change for sharpening tool brands worldwide in August 2026?
6 changes
In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 15.3% to 17.5%.
In August 2026, Work Sharp gained estimated Share of Search among sharpening tool brands worldwide, from 4.6% to 6.4%.
In August 2026, Lansky gained estimated Share of Search among sharpening tool brands worldwide, from 3.7% to 4.3%.
In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 76.1% to 71.4%.
Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
How is Smith's measured?
Brandwave collects information about searches that people make online using Smith's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smiths sharpener
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Is Smith's your brand?
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