Brandwave

How popular isDMT in search?

In August 2026, there were an estimated 368K branded searches for DMT worldwide which held steady over the last 11 months. DMT holds 69.7% estimated Share of Search among sharpening tool brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DMT69.7%
  2. Spyderco17.1%
  3. Work Sharp6.3%
  4. Lansky4.2%
  5. Smith's1.6%
  6. Wicked Edge1.1%
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Which sharpening tool brands compete with DMT?

DMT against sharpening tool brands worldwide, by month

Share of Search by month for DMT, Spyderco, Work Sharp, Lansky. The figures are in the table below the chart.

View monthly share of search table
MonthDMTSpydercoWork SharpLanskySmith'sWicked Edge
Oct 202571%14.3%6.4%5.2%2%1%
Nov 202566.8%16.4%7.3%6%2%1.5%
Dec 202565.2%19.5%7.2%4.8%1.9%1.5%
Jan 202667.9%16.7%6.1%6.1%2%1.2%
Feb 202673%14.7%5.4%4.4%1.7%0.86%
Mar 202676.5%12.6%4.6%3.8%1.8%0.73%
Apr 202677.4%12.7%3.8%3.8%1.5%0.77%
May 202676.2%12.5%4.6%3.8%1.5%1.4%
Jun 202671.1%17.5%5.2%3.5%1.7%1%
Jul 202674%14.9%4.5%3.6%2.1%0.92%
Aug 202669.7%17.1%6.3%4.2%1.6%1.1%
Sep 2026——————

  1. 1.DMT

    69.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Spyderco

    17.1%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  3. 3.Work Sharp

    6.3%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.8 points.

  4. 4.Lansky

    4.2%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.Smith's

    1.6%

    Held 5th. 8.7K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

  6. 6.Wicked Edge

    1.1%

    Held 6th. 5.7K estimated branded searches, +23.9% vs prior month. Share +0.2 points.

Compare search popularity between DMT and its closest rivals

Every comparison with DMT

How has branded search demand for DMT changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DMT worldwide held steady at 368K.
  • Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide decreased from 71% to 69.7%.
  • Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide peaked at 77.4% in April 2026 and was lowest at 65.2% in December 2025.

How did search popularity change for sharpening tool brands worldwide in August 2026?

  1. In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 14.9% to 17.1%.

  2. In August 2026, Work Sharp gained estimated Share of Search among sharpening tool brands worldwide, from 4.5% to 6.3%.

  3. In August 2026, Lansky gained estimated Share of Search among sharpening tool brands worldwide, from 3.6% to 4.2%.

  4. In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 74% to 69.7%.

  5. Estimated monthly branded searches for Smith's worldwide fell 18.2% over 11 measured months, from 10.6K to 8.7K in August 2026.

How is DMT measured?

Brandwave collects information about searches that people make online using DMT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dmt

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How the Brand Demand Index is measured

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