How popular isChampion in search?

In September 2026, there were an estimated 2.4K branded searches for Champion worldwide which held steady over the last 12 months. Champion holds 0.01% estimated Share of Search among hoodies worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Champion compete?

Champion is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Hoodies	5th of 6	0.01%	Shown below
Streetwear brands	5th of 5	0.03%	Show ranking
Wood chipper brands	4th of 5	0.18%	Show ranking
Portable generator brands	5th of 5	0.27%	Show ranking
Inverter generator brands	6th of 6	0.42%	Show ranking
Generator brands	5th of 5	0.45%	Show ranking
Generator accessories	6th of 6	0.54%	Show ranking
Log splitters	4th of 5	5.1%	Show ranking

Which hoodies compete with Champion?

Champion against hoodies worldwide, by month

Month	Uniqlo	The North Face	Patagonia	Gildan	Champion	Carhartt
Oct 2025	60.5%	24.4%	14.9%	0.1%	<0.01%	<0.01%
Nov 2025	55.8%	30.4%	13.7%	0.07%	<0.01%	<0.01%
Dec 2025	55.7%	30.5%	13.7%	0.09%	<0.01%	<0.01%
Jan 2026	59%	26.4%	14.5%	0.08%	<0.01%	<0.01%
Feb 2026	57.1%	25.6%	17.2%	0.09%	0.01%	<0.01%
Mar 2026	65.7%	18.1%	16.2%	0.07%	0.01%	<0.01%
Apr 2026	71.3%	14.3%	14.4%	0.06%	0.02%	<0.01%
May 2026	69.1%	16.9%	13.9%	0.05%	0.01%	<0.01%
Jun 2026	67%	16.4%	16.5%	0.05%	0.02%	<0.01%
Jul 2026	64.6%	19.4%	15.9%	0.05%	0.02%	<0.01%
Aug 2026	68%	18.3%	13.7%	0.05%	0.01%	<0.01%
Sep 2026	66.6%	19.9%	13.4%	0.07%	0.01%	<0.01%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Uniqlo	66.6%	13.6M	0%	-1.4 points
2, held 2nd	The North Face	19.9%	4.1M	+11.2%	+1.6 points
3, held 3rd	Patagonia	13.4%	2.7M	0%	-0.3 points
4, held 4th	Gildan	0.07%	14.8K	+49.5%	0 points
5, held 5th	Champion	0.01%	2.4K	-17.2%	0 points
6, held 6th	Carhartt	<0.01%	110	+57.1%	0 points

1.Uniqlo
66.6%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.The North Face
19.9%
Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.6 points.
3.Patagonia
13.4%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Gildan
0.07%
Held 4th. 14.8K estimated branded searches, +49.5% vs prior month. Share 0 points.
5.Champion
0.01%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
6.Carhartt
<0.01%
Held 6th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Compare search popularity between Champion and its closest rivals

How has branded search demand for Champion changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Champion worldwide held steady at 2.4K.
Across the 12 months ending September 2026, Champion’s estimated Share of Search among hoodies worldwide held steady, from <0.01% to 0.01%.

How did search popularity change for hoodies worldwide in September 2026?

5 changes

In September 2026, The North Face gained estimated Share of Search among hoodies worldwide, from 18.3% to 19.9%.
In September 2026, Uniqlo lost estimated Share of Search among hoodies worldwide, from 68% to 66.6%.
Patagonia’s estimated Share of Search among hoodies worldwide has lost ground for 3 months in a row, from 16.5% to 13.4% in September 2026.
Estimated monthly branded searches for Gildan worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Carhartt worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How is Champion measured?

Brandwave collects information about searches that people make online using Champion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term