Brandwave

How popular isCampbell's in search?

In September 2026, there were an estimated 356K branded searches for Campbell's worldwide which is down 13.4% over the last 12 months. Campbell's holds 19.3% estimated Share of Search among soup brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Covent Garden66.2%
  2. Campbell's19.3%
  3. Heinz9%
  4. Progresso4%
  5. Amy's1.3%
  6. Baxter's0.13%
  7. Continental0.13%
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Where does Campbell's compete?

Campbell's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Soup brands2nd of 719.3%Shown below
Stock cubes2nd of 634.3%Show ranking
Soup and stock brands2nd of 344%Show ranking
Chicken noodle soup brands1st of 370.6%Show ranking

Which soup brands compete with Campbell's?

Campbell's against soup brands worldwide, by month

Share of Search by month for Covent Garden, Campbell's, Heinz, Progresso. The figures are in the table below the chart.

View monthly share of search table
MonthCovent GardenCampbell'sHeinzProgressoAmy'sBaxter'sContinental
Oct 202567.4%18.5%9%4.1%0.87%0.13%0.09%
Nov 202556.6%34.7%5.1%2.8%0.59%0.09%0.06%
Dec 202577.5%15.5%3.8%2.6%0.54%0.07%0.05%
Jan 202664.7%20.2%8.8%4.8%1.2%0.16%0.1%
Feb 202667.5%19.7%7.5%4.1%1%0.13%0.11%
Mar 202665.6%19.2%8.9%4.9%1.2%0.1%0.1%
Apr 202670.6%15.8%7.8%4.3%1.3%0.08%0.09%
May 202670.8%15.9%7.8%4.3%1.1%0.08%0.11%
Jun 202667.1%17.6%9.1%5%1%0.07%0.13%
Jul 202673%15.6%6.6%3.6%1.1%0.07%0.12%
Aug 202675.9%13.3%6.8%3.1%0.79%0.07%0.1%
Sep 202666.2%19.3%9%4%1.3%0.13%0.13%

  1. 1.Covent Garden

    66.2%

    Held 1st. 1.2M estimated branded searches, -33.3% vs prior month. Share -9.7 points.

  2. 2.Campbell's

    19.3%

    Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +6.1 points.

  3. 3.Heinz

    9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Progresso

    4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Amy's

    1.3%

    Held 5th. 23.1K estimated branded searches, +21.6% vs prior month. Share +0.5 points.

  6. 6.Baxter's

    0.13%

    Moved from 7th to 6th. 2.4K estimated branded searches, +48.8% vs prior month. Share +0.1 points.

  7. 7.Continental

    0.13%

    Moved from 6th to 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Campbell's and its closest rivals

Every comparison with Campbell's

How has branded search demand for Campbell's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Campbell's worldwide fell from 411K to 356K.
  • Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands worldwide increased from 18.5% to 19.3%.
  • Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands worldwide peaked at 34.7% in November 2025 and was lowest at 13.3% in August 2026.

How did search popularity change for soup brands worldwide in September 2026?

  1. In September 2026, Campbell's gained estimated Share of Search among soup brands worldwide, from 13.3% to 19.3%.

  2. In September 2026, Heinz gained estimated Share of Search among soup brands worldwide, from 6.8% to 9%.

  3. In September 2026, Progresso gained estimated Share of Search among soup brands worldwide, from 3.1% to 4%.

  4. In September 2026, Covent Garden lost estimated Share of Search among soup brands worldwide, from 75.9% to 66.2%.

  5. In September 2026, Baxter's rose from 7th to 6th among soup brands worldwide.

  6. In September 2026, Continental fell from 6th to 7th among soup brands worldwide.

How is Campbell's measured?

Brandwave collects information about searches that people make online using Campbell's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • campbell s
  • campbells

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How the Brand Demand Index is measured

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