How popular isBrooklinen in search?
In September 2026, there were an estimated 190K branded searches for Brooklinen worldwide which is up 19.6% over the last 12 months. Brooklinen holds 23.8% estimated Share of Search among bed sheet brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Sheridan58.4%
Brooklinen23.8%
Parachute6.9%
Emma Sleep6.6%
Bed Threads3.4%
Slumberdown1%
Follow Brooklinen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Brooklinen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bed sheet brands | 2nd of 6 | 23.8% | Shown below |
| Premium bedding brands | 1st of 5 | 32.6% | Show ranking |
| Duvet brands | 1st of 6 | 42.7% | Show ranking |
| Bamboo sheets brands | 1st of 4 | 48.1% | Show ranking |
| Duvet cover brands | 1st of 3 | 49.7% | Show ranking |
Which bed sheet brands compete with Brooklinen?
Share of Search by month for Sheridan, Brooklinen, Parachute, Emma Sleep, Bed Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | Sheridan | Brooklinen | Parachute | Emma Sleep | Bed Threads | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 20.4% | 5.9% | 8.2% | 4.3% | 1.3% |
| Nov 2025 | 51% | 26.8% | 6.2% | 9.1% | 5.8% | 1.1% |
| Dec 2025 | 62.6% | 21.2% | 5.1% | 5.7% | 4.3% | 1% |
| Jan 2026 | 55.5% | 15.9% | 16.6% | 7.6% | 3.2% | 1.2% |
| Feb 2026 | 60.2% | 18.3% | 9.5% | 7.2% | 3.7% | 0.91% |
| Mar 2026 | 60% | 20.7% | 6.4% | 6.8% | 5.2% | 0.79% |
| Apr 2026 | 61.4% | 20.7% | 5.8% | 7% | 4.4% | 0.67% |
| May 2026 | 55.7% | 24.5% | 8.1% | 6.8% | 4.2% | 0.66% |
| Jun 2026 | 57.7% | 22.7% | 5.8% | 7.6% | 5.7% | 0.54% |
| Jul 2026 | 57% | 22.4% | 7.9% | 7.5% | 4.6% | 0.61% |
| Aug 2026 | 55% | 21.8% | 8.8% | 9.2% | 4.4% | 0.81% |
| Sep 2026 | 58.4% | 23.8% | 6.9% | 6.6% | 3.4% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 466K | +13.4% | +3.4 points | |
| 2, held 2nd | 23.8% | 190K | +16.6% | +2 points | |
| 3, moved from 4th to 3rd | 6.9% | 54.7K | -16.7% | -1.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.6% | 52.4K | -23.6% | -2.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.4% | 27.1K | -18.1% | -1 points | |
| 6, held 6th | 1% | 8.1K | +32.7% | +0.2 points |
1.Sheridan
58.4%
Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +3.4 points.
23.8%
Held 2nd. 190K estimated branded searches, +16.6% vs prior month. Share +2 points.
6.9%
Moved from 4th to 3rd. 54.7K estimated branded searches, -16.7% vs prior month. Share -1.9 points.
6.6%
Moved from 3rd to 4th. 52.4K estimated branded searches, -23.6% vs prior month. Share -2.6 points.
3.4%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1 points.
1%
Held 6th. 8.1K estimated branded searches, +32.7% vs prior month. Share +0.2 points.
Compare search popularity between Brooklinen and its closest rivals
Every comparison with Brooklinen
12 comparisons
How has branded search demand for Brooklinen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brooklinen worldwide rose from 159K to 190K.
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide increased from 20.4% to 23.8%.
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide peaked at 26.8% in November 2025 and was lowest at 15.9% in January 2026.
How did search popularity change for bed sheet brands worldwide in September 2026?
6 changes
In September 2026, Sheridan gained estimated Share of Search among bed sheet brands worldwide, from 55% to 58.4%.
In September 2026, Brooklinen gained estimated Share of Search among bed sheet brands worldwide, from 21.8% to 23.8%.
In September 2026, Emma Sleep lost estimated Share of Search among bed sheet brands worldwide, from 9.2% to 6.6%.
In September 2026, Parachute lost estimated Share of Search among bed sheet brands worldwide, from 8.8% to 6.9%.
In September 2026, Bed Threads lost estimated Share of Search among bed sheet brands worldwide, from 4.4% to 3.4%.
Estimated monthly branded searches for Slumberdown worldwide fell 21.6% over 12 measured months, from 10.3K to 8.1K in September 2026.
How is Brooklinen measured?
Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
Do you work for Brooklinen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Brooklinen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.