Brandwave

How popular isBraze in search?

In August 2026, there were an estimated 95.1K branded searches for Braze worldwide which is down 18.3% over the last 11 months. Braze holds 31.4% estimated Share of Search among push notification platforms worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Braze31.4%
  2. Pusher29.9%
  3. OneSignal19.7%
  4. MoEngage14.8%
  5. Firebase Cloud Messaging3.3%
  6. Airship0.72%
  7. Iterable0.26%
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Which push notification platforms compete with Braze?

Braze against push notification platforms worldwide, by month

Share of Search by month for Braze, Pusher, OneSignal, MoEngage, Firebase Cloud Messaging. The figures are in the table below the chart.

View monthly share of search table
MonthBrazePusherOneSignalMoEngageFirebase Cloud MessagingAirshipIterable
Oct 202534%26.5%18.9%16%3.5%0.75%0.29%
Nov 202534.2%26.8%19%16.2%2.9%0.65%0.25%
Dec 202531.2%29.5%17.4%17.8%3.2%0.65%0.26%
Jan 202633.3%31.5%18.6%12.8%2.8%0.68%0.29%
Feb 202636.4%28.4%16.9%14.1%3.1%0.87%0.26%
Mar 202634.8%27.1%19.6%13.4%3.6%1.1%0.32%
Apr 202635%27.4%19.7%13.6%3%1.1%0.27%
May 202635%27.4%19.8%13.6%3%1%0.32%
Jun 202635.8%22.9%19.7%17%3.1%1.2%0.3%
Jul 202631.3%29.6%19.8%14.7%3.2%1%0.27%
Aug 202631.4%29.9%19.7%14.8%3.3%0.72%0.26%
Sep 2026———————

  1. 1.Braze

    31.4%

    Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.1 points.

  2. 2.Pusher

    29.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.OneSignal

    19.7%

    Held 3rd. 59.9K estimated branded searches, -1.2% vs prior month. Share -0.1 points.

  4. 4.MoEngage

    14.8%

    Held 4th. 44.8K estimated branded searches, -0.22% vs prior month. Share +0.1 points.

  5. 5.Firebase Cloud Messaging

    3.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Airship

    0.72%

    Held 6th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.3 points.

  7. 7.Iterable

    0.26%

    Held 7th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

Compare search popularity between Braze and its closest rivals

How has branded search demand for Braze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Braze worldwide fell from 116K to 95.1K.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide decreased from 34% to 31.4%.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide peaked at 36.4% in February 2026 and was lowest at 31.2% in December 2025.

How did search popularity change for push notification platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  2. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

  3. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

  4. Estimated monthly branded searches for Firebase Cloud Messaging worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

Where does Braze compete?

Braze is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push notification services2nd of 56.5%Show ranking
Customer engagement platforms2nd of 916.5%Show ranking
Customer marketing platforms2nd of 522.4%Show ranking
Push notification platforms1st of 731.4%Shown above
Mobile app marketing platforms1st of 550.6%Show ranking
Mobile marketing platforms1st of 550.6%Show ranking
In app messaging platforms1st of 555.7%Show ranking

How is Braze measured?

Brandwave collects information about searches that people make online using Braze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • braze
  • braze app
  • braze com
  • braze crm
  • braze customer engagement platform
  • braze email
  • braze marketing
  • braze platform
  • braze pricing
  • braze software

Do you work for Braze? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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