Brandwave

Push notification platforms:Which brands are most popular in search?

In August 2026, Braze was the most searched among push notification platforms worldwide, with an estimated 95.1K branded searches and 31.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Braze31.4%
  2. Pusher29.9%
  3. OneSignal19.7%
  4. MoEngage14.8%
  5. Firebase Cloud Messaging3.3%
  6. Airship0.72%
  7. Iterable0.26%

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Share of SearchLeaderboard

Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among push notification platforms worldwide, by month

Share of Search by month for Braze, Pusher, OneSignal, MoEngage, Firebase Cloud Messaging. The figures are in the table below the chart.

View monthly share of search table
MonthBrazePusherOneSignalMoEngageFirebase Cloud MessagingAirshipIterable
Oct 202534%26.5%18.9%16%3.5%0.75%0.29%
Nov 202534.2%26.8%19%16.2%2.9%0.65%0.25%
Dec 202531.2%29.5%17.4%17.8%3.2%0.65%0.26%
Jan 202633.3%31.5%18.6%12.8%2.8%0.68%0.29%
Feb 202636.4%28.4%16.9%14.1%3.1%0.87%0.26%
Mar 202634.8%27.1%19.6%13.4%3.6%1.1%0.32%
Apr 202635%27.4%19.7%13.6%3%1.1%0.27%
May 202635%27.4%19.8%13.6%3%1%0.32%
Jun 202635.8%22.9%19.7%17%3.1%1.2%0.3%
Jul 202631.3%29.6%19.8%14.7%3.2%1%0.27%
Aug 202631.4%29.9%19.7%14.8%3.3%0.72%0.26%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Braze

    31.4%

    Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.1 points.

  2. 2.Pusher

    29.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.OneSignal

    19.7%

    Held 3rd. 59.9K estimated branded searches, -1.2% vs prior month. Share -0.1 points.

  4. 4.MoEngage

    14.8%

    Held 4th. 44.8K estimated branded searches, -0.22% vs prior month. Share +0.1 points.

  5. 5.Firebase Cloud Messaging

    3.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Airship

    0.72%

    Held 6th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.3 points.

  7. 7.Iterable

    0.26%

    Held 7th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among push notification platforms worldwide?

In August 2026, Braze was the most searched among push notification platforms worldwide, with an estimated 95.1K branded searches and 31.4% estimated Share of Search within this set. Pusher is in 2nd place, 1.5 percentage points behind at 29.9% Share of Search.

Global push notification platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Braze34% → 31.4%36.4%Feb 202631.2%Dec 20251st
Pusher26.5% → 29.9%31.5%Jan 202622.9%Jun 20262nd
OneSignal18.9% → 19.7%19.8%Jul 202616.9%Feb 20263rd
MoEngage16% → 14.8%17.8%Dec 202512.8%Jan 20264th
Firebase Cloud Messaging3.5% → 3.3%3.6%Mar 20262.8%Jan 20265th
Airship0.75% → 0.72%1.2%Jun 20260.65%Nov 20256th
Iterable0.29% → 0.26%0.32%Mar 20260.25%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide decreased from 34% to 31.4%.
  • Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification platforms worldwide increased from 26.5% to 29.9%.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among push notification platforms worldwide increased from 18.9% to 19.7%.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among push notification platforms worldwide decreased from 16% to 14.8%.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide peaked at 36.4% in February 2026 and was lowest at 31.2% in December 2025.
  • Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification platforms worldwide peaked at 31.5% in January 2026 and was lowest at 22.9% in June 2026.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among push notification platforms worldwide peaked at 19.8% in July 2026 and was lowest at 16.9% in February 2026.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among push notification platforms worldwide peaked at 17.8% in December 2025 and was lowest at 12.8% in January 2026.
  • Across the 11 months ending August 2026, Firebase Cloud Messaging, Airship and Iterable held steady: their estimated Share of Search among push notification platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for push notification platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  2. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

  3. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

  4. Estimated monthly branded searches for Firebase Cloud Messaging worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

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