MoEngage vs Pusher:Which is more popular by branded search?
In August 2026, Pusher had more branded searches than MoEngage among push notification platforms worldwide. Pusher was estimated to have 90.5K branded searches compared to MoEngage’s 44.8K, and held a 29.9% Share of Search versus MoEngage’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MoEngage or Pusher?
Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pusher, MoEngage. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | Pusher | OneSignal | MoEngage | Firebase Cloud Messaging | Airship | Iterable |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 26.5% | 18.9% | 16% | 3.5% | 0.75% | 0.29% |
| Nov 2025 | 34.2% | 26.8% | 19% | 16.2% | 2.9% | 0.65% | 0.25% |
| Dec 2025 | 31.2% | 29.5% | 17.4% | 17.8% | 3.2% | 0.65% | 0.26% |
| Jan 2026 | 33.3% | 31.5% | 18.6% | 12.8% | 2.8% | 0.68% | 0.29% |
| Feb 2026 | 36.4% | 28.4% | 16.9% | 14.1% | 3.1% | 0.87% | 0.26% |
| Mar 2026 | 34.8% | 27.1% | 19.6% | 13.4% | 3.6% | 1.1% | 0.32% |
| Apr 2026 | 35% | 27.4% | 19.7% | 13.6% | 3% | 1.1% | 0.27% |
| May 2026 | 35% | 27.4% | 19.8% | 13.6% | 3% | 1% | 0.32% |
| Jun 2026 | 35.8% | 22.9% | 19.7% | 17% | 3.1% | 1.2% | 0.3% |
| Jul 2026 | 31.3% | 29.6% | 19.8% | 14.7% | 3.2% | 1% | 0.27% |
| Aug 2026 | 31.4% | 29.9% | 19.7% | 14.8% | 3.3% | 0.72% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the MoEngage and Pusher comparison changed over the last 12 months?
3 findings
- Pusher was ahead of MoEngage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among push notification platforms worldwide moved from 16% to 14.8%, and its estimated monthly branded searches moved from 54.8K to 44.8K.
- Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification platforms worldwide moved from 26.5% to 29.9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for push notification platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MoEngage’s and Pusher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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