Brandwave

Braze vs Pusher:Which is searched more?

In August 2026, Braze had more branded searches than Pusher among push notification platforms worldwide. Braze was estimated to have 95.1K branded searches compared to Pusher’s 90.5K, and held a 31.4% Share of Search versus Pusher’s 29.9%. These are worldwide searches for English-language branded terms.

Share of Search among push notification platforms worldwide in August 2026Which is more popular in search, Braze or Pusher?
Braze31.4%95.1K searches
vs
Pusher29.9%90.5K searches

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Which is more popular in search, Braze or Pusher?

Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Braze and Pusher among push notification platforms worldwide, by month

Share of Search by month for Braze, Pusher. The figures are in the table below the chart.

View monthly share of search table
MonthBrazePusher
Oct 202534%26.5%
Nov 202534.2%26.8%
Dec 202531.2%29.5%
Jan 202633.3%31.5%
Feb 202636.4%28.4%
Mar 202634.8%27.1%
Apr 202635%27.4%
May 202635%27.4%
Jun 202635.8%22.9%
Jul 202631.3%29.6%
Aug 202631.4%29.9%
Sep 2026——

How has the Braze and Pusher comparison changed over the last 12 months?

  • Braze was ahead of Pusher in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide moved from 34% to 31.4%, and its estimated monthly branded searches moved from 116K to 95.1K.
  • Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification platforms worldwide moved from 26.5% to 29.9%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for push notification platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Braze’s and Pusher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braze

10 branded search terms

  • braze
  • braze app
  • braze com
  • braze crm
  • braze customer engagement platform
  • braze email
  • braze marketing
  • braze platform
  • braze pricing
  • braze software

Pusher

1 branded search term

  • pusher

How the Brand Demand Index is measured

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