Mobile app marketing platforms:Which brands are most popular in search?
In August 2026, Braze was the most searched among mobile app marketing platforms worldwide, with an estimated 95.1K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms used to grow and retain app users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braze, CleverTap, MoEngage. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | CleverTap | MoEngage | Airship | Iterable |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 20.6% | 24.9% | 1.2% | 0.45% |
| Nov 2025 | 52.9% | 20.7% | 25% | 1% | 0.38% |
| Dec 2025 | 50.3% | 19.5% | 28.8% | 1.1% | 0.42% |
| Jan 2026 | 55.5% | 21.5% | 21.4% | 1.1% | 0.48% |
| Feb 2026 | 55.3% | 21.5% | 21.4% | 1.3% | 0.4% |
| Mar 2026 | 55.1% | 21.4% | 21.3% | 1.8% | 0.51% |
| Apr 2026 | 55.1% | 21.5% | 21.4% | 1.7% | 0.43% |
| May 2026 | 55.1% | 21.5% | 21.4% | 1.6% | 0.5% |
| Jun 2026 | 52.4% | 20.5% | 24.9% | 1.8% | 0.44% |
| Jul 2026 | 50.4% | 23.8% | 23.7% | 1.7% | 0.44% |
| Aug 2026 | 50.6% | 24% | 23.8% | 1.2% | 0.42% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 95.1K | -0.56% | +0.2 points | |
| 2, held 2nd | 24% | 45.1K | +0.07% | +0.2 points | |
| 3, held 3rd | 23.8% | 44.8K | -0.22% | +0.2 points | |
| 4, held 4th | 1.2% | 2.2K | -30.9% | -0.5 points | |
| 5, held 5th | 0.42% | 790 | -6% | 0 points |
1.
Braze
50.6%
Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.2 points.
24%
Held 2nd. 45.1K estimated branded searches, +0.07% vs prior month. Share +0.2 points.
3.
MoEngage23.8%
Held 3rd. 44.8K estimated branded searches, -0.22% vs prior month. Share +0.2 points.
4.
Airship1.2%
Held 4th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.5 points.
5.
Iterable0.42%
Held 5th. 790 estimated branded searches, -6% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among mobile app marketing platforms worldwide?
5 brands
In August 2026, Braze was the most searched among mobile app marketing platforms worldwide, with an estimated 95.1K branded searches and 50.6% estimated Share of Search within this set. CleverTap is in 2nd place, 26.6 percentage points behind at 24% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Braze | 52.9% → 50.6% | 55.5%Jan 2026 | 50.3%Dec 2025 | 1st |
 CleverTap | 20.6% → 24% | 24%Aug 2026 | 19.5%Dec 2025 | 3rd → 2nd |
| MoEngage | 24.9% → 23.8% | 28.8%Dec 2025 | 21.3%Mar 2026 | 2nd → 3rd |
| Airship | 1.2% | 1.8%Jun 2026 | 1%Nov 2025 | 4th |
| Iterable | 0.45% → 0.42% | 0.51%Mar 2026 | 0.38%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among mobile app marketing platforms worldwide decreased from 52.9% to 50.6%.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile app marketing platforms worldwide increased from 20.6% to 24%.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile app marketing platforms worldwide decreased from 24.9% to 23.8%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among mobile app marketing platforms worldwide peaked at 55.5% in January 2026 and was lowest at 50.3% in December 2025.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile app marketing platforms worldwide peaked at 24% in August 2026 and was lowest at 19.5% in December 2025.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile app marketing platforms worldwide peaked at 28.8% in December 2025 and was lowest at 21.3% in March 2026.
- Across the 11 months ending August 2026, CleverTap rose from 3rd to 2nd among mobile app marketing platforms worldwide.
- Across the 11 months ending August 2026, MoEngage fell from 2nd to 3rd among mobile app marketing platforms worldwide.
- Across the 11 months ending August 2026, Airship and Iterable held steady: their estimated Share of Search among mobile app marketing platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for mobile app marketing platforms worldwide in August 2026?
4 changes
In August 2026, Airship lost estimated Share of Search among mobile app marketing platforms worldwide, from 1.7% to 1.2%.
Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
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