Brandwave

How popular isMoEngage in search?

In August 2026, there were an estimated 44.8K branded searches for MoEngage worldwide which is down 18.2% over the last 11 months. MoEngage holds 23.8% estimated Share of Search among mobile app marketing platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Braze50.6%
  2. CleverTap24%
  3. MoEngage23.8%
  4. Airship1.2%
  5. Iterable0.42%
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Which mobile app marketing platforms compete with MoEngage?

MoEngage against mobile app marketing platforms worldwide, by month

Share of Search by month for Braze, CleverTap, MoEngage. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeCleverTapMoEngageAirshipIterable
Oct 202552.9%20.6%24.9%1.2%0.45%
Nov 202552.9%20.7%25%1%0.38%
Dec 202550.3%19.5%28.8%1.1%0.42%
Jan 202655.5%21.5%21.4%1.1%0.48%
Feb 202655.3%21.5%21.4%1.3%0.4%
Mar 202655.1%21.4%21.3%1.8%0.51%
Apr 202655.1%21.5%21.4%1.7%0.43%
May 202655.1%21.5%21.4%1.6%0.5%
Jun 202652.4%20.5%24.9%1.8%0.44%
Jul 202650.4%23.8%23.7%1.7%0.44%
Aug 202650.6%24%23.8%1.2%0.42%
Sep 2026—————

  1. 1.Braze

    50.6%

    Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.2 points.

  2. 2.CleverTap

    24%

    Held 2nd. 45.1K estimated branded searches, +0.07% vs prior month. Share +0.2 points.

  3. 3.MoEngage

    23.8%

    Held 3rd. 44.8K estimated branded searches, -0.22% vs prior month. Share +0.2 points.

  4. 4.Airship

    1.2%

    Held 4th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

  5. 5.Iterable

    0.42%

    Held 5th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

Compare search popularity between MoEngage and its closest rivals

How has branded search demand for MoEngage changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MoEngage worldwide fell from 54.8K to 44.8K.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile app marketing platforms worldwide decreased from 24.9% to 23.8%.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile app marketing platforms worldwide peaked at 28.8% in December 2025 and was lowest at 21.3% in March 2026.
  • Across the 11 months ending August 2026, MoEngage fell from 2nd to 3rd among mobile app marketing platforms worldwide.

How did search popularity change for mobile app marketing platforms worldwide in August 2026?

  1. In August 2026, Airship lost estimated Share of Search among mobile app marketing platforms worldwide, from 1.7% to 1.2%.

  2. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  3. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

  4. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

Where does MoEngage compete?

MoEngage is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Customer engagement platforms5th of 97.8%Show ranking
Push notification platforms4th of 714.8%Show ranking
Mobile app marketing platforms3rd of 523.8%Shown above
Mobile marketing platforms3rd of 523.8%Show ranking
Mobile push notification platforms3rd of 529.2%Show ranking

How is MoEngage measured?

Brandwave collects information about searches that people make online using MoEngage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • mo engage
  • MoEngage
  • moengage app
  • moengage com
  • moengage customer engagement platform
  • moengage notification
  • moengage pricing
  • moengage tool
  • moengage website
  • moengage whatsapp

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How the Brand Demand Index is measured

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