Brandwave

Mobile push notification platforms:Which brands are most popular in search?

In August 2026, OneSignal was the most searched among mobile push notification platforms worldwide, with an estimated 59.9K branded searches and 39.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OneSignal39.1%
  2. CleverTap29.4%
  3. MoEngage29.2%
  4. Airship1.4%
  5. Pushwoosh0.86%

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Share of SearchLeaderboard

Compare services and tools used to send push notifications and manage engagement with mobile app users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mobile push notification platforms worldwide, by month

Share of Search by month for OneSignal, CleverTap, MoEngage. The figures are in the table below the chart.

View monthly share of search table
MonthOneSignalCleverTapMoEngageAirshipPushwoosh
Oct 202538.3%26.8%32.3%1.5%1.1%
Nov 202538.3%26.9%32.5%1.3%0.98%
Dec 202535.9%24.9%36.8%1.3%1.1%
Jan 202640.9%28.3%28.2%1.5%1%
Feb 202636.3%30.5%30.3%1.9%1.1%
Mar 202640.5%27.8%27.6%2.3%1.8%
Apr 202640.7%28.1%28%2.2%1%
May 202640.8%28.1%28%2.1%1%
Jun 202637.6%26.7%32.4%2.3%0.96%
Jul 202639%29%28.9%2%1%
Aug 202639.1%29.4%29.2%1.4%0.86%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OneSignal

    39.1%

    held 1st · 59.9K estimated branded searches · -1.2% vs prior month · 0 points

  2. 2.CleverTap

    29.4%

    held 2nd · 45.1K estimated branded searches · +0.07% vs prior month · +0.4 points

  3. 3.MoEngage

    29.2%

    held 3rd · 44.8K estimated branded searches · -0.22% vs prior month · +0.3 points

  4. 4.Airship

    1.4%

    held 4th · 2.2K estimated branded searches · -30.9% vs prior month · -0.6 points

  5. 5.Pushwoosh

    0.86%

    held 5th · 1.3K estimated branded searches · -18% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among mobile push notification platforms worldwide?

In August 2026, OneSignal was the most searched among mobile push notification platforms worldwide, with an estimated 59.9K branded searches and 39.1% estimated Share of Search within this set. CleverTap is in 2nd place, 9.6 percentage points behind at 29.4% Share of Search.

Global mobile push notification platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneSignal38.3% → 39.1%40.9%Jan 202635.9%Dec 20251st
CleverTap26.8% → 29.4%30.5%Feb 202624.9%Dec 20253rd → 2nd
MoEngage32.3% → 29.2%36.8%Dec 202527.6%Mar 20262nd → 3rd
Airship1.5% → 1.4%2.3%Jun 20261.3%Nov 20254th
Pushwoosh1.1% → 0.86%1.8%Mar 20260.86%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among mobile push notification platforms worldwide increased from 38.3% to 39.1%.
  • Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile push notification platforms worldwide increased from 26.8% to 29.4%.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide decreased from 32.3% to 29.2%.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among mobile push notification platforms worldwide peaked at 40.9% in January 2026 and was lowest at 35.9% in December 2025.
  • Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile push notification platforms worldwide peaked at 30.5% in February 2026 and was lowest at 24.9% in December 2025.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide peaked at 36.8% in December 2025 and was lowest at 27.6% in March 2026.
  • Across the 11 months ending August 2026, Airship’s estimated Share of Search among mobile push notification platforms worldwide peaked at 2.3% in June 2026 and was lowest at 1.3% in November 2025.
  • Across the 11 months ending August 2026, CleverTap rose from 3rd to 2nd among mobile push notification platforms worldwide.
  • Across the 11 months ending August 2026, MoEngage fell from 2nd to 3rd among mobile push notification platforms worldwide.
  • Across the 11 months ending August 2026, Airship and Pushwoosh held steady: their estimated Share of Search among mobile push notification platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for mobile push notification platforms worldwide in August 2026?

  1. In August 2026, Airship lost estimated Share of Search among mobile push notification platforms worldwide, from 2% to 1.4%.

  2. Estimated monthly branded searches for Pushwoosh worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  3. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

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