Iterable vs MoEngage:Which is more popular by branded search?
In August 2026, MoEngage had more branded searches than Iterable among mobile app marketing platforms worldwide. MoEngage was estimated to have 44.8K branded searches compared to Iterable’s 790, and held a 23.8% Share of Search versus Iterable’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Iterable or MoEngage?
Compare the platforms used to grow and retain app users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoEngage, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | CleverTap | MoEngage | Airship | Iterable |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 20.6% | 24.9% | 1.2% | 0.45% |
| Nov 2025 | 52.9% | 20.7% | 25% | 1% | 0.38% |
| Dec 2025 | 50.3% | 19.5% | 28.8% | 1.1% | 0.42% |
| Jan 2026 | 55.5% | 21.5% | 21.4% | 1.1% | 0.48% |
| Feb 2026 | 55.3% | 21.5% | 21.4% | 1.3% | 0.4% |
| Mar 2026 | 55.1% | 21.4% | 21.3% | 1.8% | 0.51% |
| Apr 2026 | 55.1% | 21.5% | 21.4% | 1.7% | 0.43% |
| May 2026 | 55.1% | 21.5% | 21.4% | 1.6% | 0.5% |
| Jun 2026 | 52.4% | 20.5% | 24.9% | 1.8% | 0.44% |
| Jul 2026 | 50.4% | 23.8% | 23.7% | 1.7% | 0.44% |
| Aug 2026 | 50.6% | 24% | 23.8% | 1.2% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Iterable and MoEngage comparison changed over the last 12 months?
3 findings
- MoEngage was ahead of Iterable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among mobile app marketing platforms worldwide moved from 0.45% to 0.42%, and its estimated monthly branded searches moved from 990 to 790.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile app marketing platforms worldwide moved from 24.9% to 23.8%, and its estimated monthly branded searches moved from 54.8K to 44.8K.
How did search popularity change for mobile app marketing platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Iterable’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Iterable
9 branded search terms
- iterable ai
- iterable com
- iterable crm
- iterable email
- iterable marketing
- iterable platform
- iterable pricing
- iterable software
- iterable.com
MoEngage
10 branded search terms
- mo engage
- MoEngage
- moengage app
- moengage com
- moengage customer engagement platform
- moengage notification
- moengage pricing
- moengage tool
- moengage website
- moengage whatsapp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.