How popular isIterable in search?
In August 2026, there were an estimated 790 branded searches for Iterable worldwide which is down 20.2% over the last 11 months. Iterable holds 0.42% estimated Share of Search among mobile app marketing platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which mobile app marketing platforms compete with Iterable?
Share of Search by month for Braze, CleverTap, MoEngage, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | CleverTap | MoEngage | Airship | Iterable |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 20.6% | 24.9% | 1.2% | 0.45% |
| Nov 2025 | 52.9% | 20.7% | 25% | 1% | 0.38% |
| Dec 2025 | 50.3% | 19.5% | 28.8% | 1.1% | 0.42% |
| Jan 2026 | 55.5% | 21.5% | 21.4% | 1.1% | 0.48% |
| Feb 2026 | 55.3% | 21.5% | 21.4% | 1.3% | 0.4% |
| Mar 2026 | 55.1% | 21.4% | 21.3% | 1.8% | 0.51% |
| Apr 2026 | 55.1% | 21.5% | 21.4% | 1.7% | 0.43% |
| May 2026 | 55.1% | 21.5% | 21.4% | 1.6% | 0.5% |
| Jun 2026 | 52.4% | 20.5% | 24.9% | 1.8% | 0.44% |
| Jul 2026 | 50.4% | 23.8% | 23.7% | 1.7% | 0.44% |
| Aug 2026 | 50.6% | 24% | 23.8% | 1.2% | 0.42% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 95.1K | -0.56% | +0.2 points | |
| 2, held 2nd | 24% | 45.1K | +0.07% | +0.2 points | |
| 3, held 3rd | 23.8% | 44.8K | -0.22% | +0.2 points | |
| 4, held 4th | 1.2% | 2.2K | -30.9% | -0.5 points | |
| 5, held 5th | 0.42% | 790 | -6% | 0 points |
1.
Braze
50.6%
Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.2 points.
24%
Held 2nd. 45.1K estimated branded searches, +0.07% vs prior month. Share +0.2 points.
3.
MoEngage23.8%
Held 3rd. 44.8K estimated branded searches, -0.22% vs prior month. Share +0.2 points.
4.
Airship1.2%
Held 4th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.5 points.
5.
Iterable0.42%
Held 5th. 790 estimated branded searches, -6% vs prior month. Share 0 points.
Compare search popularity between Iterable and its closest rivals
How has branded search demand for Iterable changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Iterable worldwide fell from 990 to 790.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among mobile app marketing platforms worldwide held steady, from 0.45% to 0.42%.
How did search popularity change for mobile app marketing platforms worldwide in August 2026?
4 changes
In August 2026, Airship lost estimated Share of Search among mobile app marketing platforms worldwide, from 1.7% to 1.2%.
Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
Where does Iterable compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Customer engagement platforms | 8th of 9 | 0.14% | Show ranking |
| Customer marketing platforms | 4th of 5 | 0.19% | Show ranking |
| Push notification platforms | 7th of 7 | 0.26% | Show ranking |
| Mobile app marketing platforms | 5th of 5 | 0.42% | Shown above |
| Mobile marketing platforms | 5th of 5 | 0.42% | Show ranking |
| In app messaging platforms | 5th of 5 | 0.46% | Show ranking |
How is Iterable measured?
Brandwave collects information about searches that people make online using Iterable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- iterable ai
- iterable com
- iterable crm
- iterable email
- iterable marketing
- iterable platform
- iterable pricing
- iterable software
- iterable.com
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Is Iterable your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.