Brandwave

How popular isBauer?

In September 2026, people searched for Bauer by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.8% of all global hockey gear brand searches, placing Bauer fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hockey gear brands, Bauer appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Bauer is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. OsakaShare of searches 82.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. MalikShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GryphonShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BauerShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GraysShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top hockey gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bauer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bauer is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bauer1st
  2. Warrior2nd
  3. Grays3rd
  4. Osaka4th
  5. Malik–
  6. Gryphon–
  7. Kookaburra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warrior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Osaka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grays1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gryphon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kookaburra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hockey gear brands

5 answers

  • Asked ChatGPT

    “Which hockey gear brand should I buy?”

    1. 1Bauer
    2. 2Warrior

  • Asked ChatGPT

    “What are the best hockey gear brands?”

    1. 1Bauer
    2. 2Warrior

  • Asked ChatGPT

    “What's the best hockey gear brand for field hockey play?”

    1. 1Grays
    2. 2Osaka

  • Searched Google, AI Overview

    “hockey gear brands”

    1. 1Bauer
    2. 2Warrior

  • Searched Google, AI Overview

    “best hockey gear”

    1. 1Bauer
    2. 2Warrior

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hockey gear brands compete with Bauer?

Bauer against hockey gear brands worldwide, by month

Share of searches by month for Osaka, Malik, Gryphon, Bauer. The figures are in the table below the chart.

View monthly share of searches table
MonthOsakaMalikGryphonBauerGraysWarriorKookaburra
Oct 202580%10.8%5%2.2%0.74%0.79%0.59%
Nov 202577.1%10.5%5.9%3.8%0.86%0.94%0.93%
Dec 202575.3%12.4%5.7%3.7%0.63%0.91%1.2%
Jan 202679.3%10.6%4.9%2.6%0.65%0.96%0.95%
Feb 202677.9%10.6%5%3.2%0.87%1.2%1.4%
Mar 202682.3%9.1%4.3%1.5%0.69%0.67%1.5%
Apr 202680.2%10.8%5%1.4%0.6%0.65%1.3%
May 202679.7%10.7%5%1.4%0.67%0.53%2%
Jun 202677.6%12.8%4.9%1.7%0.79%0.52%1.7%
Jul 202682.3%9.1%5.1%1.5%0.56%0.44%0.99%
Aug 202680.3%10.8%5%1.8%0.82%0.53%0.79%
Sep 202682.2%9.1%5.1%1.8%0.84%0.54%0.4%

  1. 1.Osaka

    82.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Malik

    9.1%

    Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  3. 3.Gryphon

    5.1%

    Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.

  4. 4.Bauer

    1.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Grays

    0.84%

    Held 5th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.

  6. 6.Warrior

    0.54%

    Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Kookaburra

    0.4%

    Moved from 6th to 7th. 7.3K estimated branded searches, -50.3% vs prior month. Share -0.4 points.

Compare popularity between Bauer and its closest rivals

Every comparison with Bauer

8 comparisons

How has branded search demand for Bauer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bauer worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands worldwide peaked at 3.8% in November 2025 and was lowest at 1.4% in May 2026.

How did search popularity change for hockey gear brands worldwide in September 2026?

6 changes

  1. In September 2026, Osaka gained share of searches among hockey gear brands worldwide, from 80.3% to 82.2%.

  2. In September 2026, Malik lost share of searches among hockey gear brands worldwide, from 10.8% to 9.1%.

  3. Kookaburra’s share of searches among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.4% in September 2026.

  4. In September 2026, Warrior rose from 7th to 6th among hockey gear brands worldwide.

  5. Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.

  6. Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Bauer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bauer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bauer hockey

Do you work for Bauer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bauer compete?

Bauer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hockey gear brands4th of 71.8%Shown above
Hockey stick brands4th of 62.5%Show ranking
Creator with pink hair and a pink jacket

Is Bauer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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