Brandwave

Bauer vs Kookaburra:Which is more popular?

In September 2026, Bauer had more branded searches than Kookaburra among hockey gear brands worldwide. Bauer had about 33,100 branded searches, while Kookaburra had 7,300. Bauer made up 1.8% of all hockey gear brand searches we track, and Kookaburra accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Bauer appeared in four of the five answers and Kookaburra in none.

Among hockey gear brands worldwide in September 2026

Who do people search for more?

Bauer, about 5 searches for every 1 for Kookaburra

Bauer 33.1K searchesKookaburra 7.3K searches

Who does AI mention more?

Bauer, mentioned in 4 of 5 answers, Kookaburra in 0

Bauer in 4 of 5Kookaburra in 0 of 5

Who does AI recommend more?

Bauer, the only one of the two named

Bauer first in 4Kookaburra never named

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Top hockey gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bauer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kookaburra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bauer1st
  2. Warrior2nd
  3. Grays3rd
  4. Osaka4th
  5. Malik–
  6. Gryphon–
  7. Kookaburra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warrior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Osaka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grays1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gryphon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kookaburra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hockey gear brands

5 answers

  • Asked ChatGPT

    “Which hockey gear brand should I buy?”

    1. 1Bauer
    2. 2Warrior

  • Asked ChatGPT

    “What are the best hockey gear brands?”

    1. 1Bauer
    2. 2Warrior

  • Asked ChatGPT

    “What's the best hockey gear brand for field hockey play?”

    1. 1Grays
    2. 2Osaka

  • Searched Google, AI Overview

    “hockey gear brands”

    1. 1Bauer
    2. 2Warrior

  • Searched Google, AI Overview

    “best hockey gear”

    1. 1Bauer
    2. 2Warrior

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bauer or Kookaburra more popular in search?

This chart shows how often people search Google for Bauer and Kookaburra by name. Each line represents a brand's share of searches for all seven hockey gear brands we track, month by month, from English-language searches worldwide.

Bauer and Kookaburra among hockey gear brands worldwide, by month

Share of searches by month for Bauer, Kookaburra. The figures are in the table below the chart.

View monthly share of searches table
MonthOsakaMalikGryphonBauerGraysWarriorKookaburra
Oct 202580%10.8%5%2.2%0.74%0.79%0.59%
Nov 202577.1%10.5%5.9%3.8%0.86%0.94%0.93%
Dec 202575.3%12.4%5.7%3.7%0.63%0.91%1.2%
Jan 202679.3%10.6%4.9%2.6%0.65%0.96%0.95%
Feb 202677.9%10.6%5%3.2%0.87%1.2%1.4%
Mar 202682.3%9.1%4.3%1.5%0.69%0.67%1.5%
Apr 202680.2%10.8%5%1.4%0.6%0.65%1.3%
May 202679.7%10.7%5%1.4%0.67%0.53%2%
Jun 202677.6%12.8%4.9%1.7%0.79%0.52%1.7%
Jul 202682.3%9.1%5.1%1.5%0.56%0.44%0.99%
Aug 202680.3%10.8%5%1.8%0.82%0.53%0.79%
Sep 202682.2%9.1%5.1%1.8%0.84%0.54%0.4%

How has the Bauer and Kookaburra comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Kookaburra took it in March 2026, Bauer took it in April 2026, Kookaburra took it in May 2026, Bauer took it in June 2026.
  • Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands worldwide moved from 0.59% to 0.4%, and its estimated monthly branded searches moved from 11K to 7.3K.

How did search popularity change for hockey gear brands worldwide in September 2026?

2 changes

  1. Kookaburra’s share of searches among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.4% in September 2026.

  2. Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bauer’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bauer

1 branded search term

  • bauer hockey

Kookaburra

2 branded search terms

  • kookaburra cricket ball
  • kookaburra cricket bat

How the Brand Demand Index is measured

Other head-to-heads among hockey gear brands

Creator with pink hair and a pink jacket

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