Bauer vs Grays:Which is more popular?
In September 2026, Bauer had more branded searches than Grays among hockey gear brands worldwide. Bauer had about 33,100 branded searches, while Grays had 15,300. Bauer made up 1.8% of all hockey gear brand searches we track, and Grays accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Bauer appeared in four of the five answers and Grays in one. Bauer was mentioned before Grays in four out of five answers.
Who do people search for more?
Bauer, about 2 searches for every 1 for Grays
Who does AI mention more?
Bauer, mentioned in 4 of 5 answers, Grays in 1
Who does AI recommend more?
Bauer, named ahead of Grays in 4 of 5 answers
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Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bauer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Grays was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bauer was listed before Grays in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bauer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warrior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Osaka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grays1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gryphon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kookaburra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hockey gear brands
5 answers
Asked ChatGPT
“Which hockey gear brand should I buy?”
Asked ChatGPT
“What are the best hockey gear brands?”
Asked ChatGPT
“What's the best hockey gear brand for field hockey play?”
Searched Google, AI Overview
“hockey gear brands”
Searched Google, AI Overview
“best hockey gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bauer or Grays more popular in search?
This chart shows how often people search Google for Bauer and Grays by name. Each line represents a brand's share of searches for all seven hockey gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bauer, Grays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Malik | Gryphon | Bauer | Grays | Warrior | Kookaburra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 5% | 2.2% | 0.74% | 0.79% | 0.59% |
| Nov 2025 | 77.1% | 10.5% | 5.9% | 3.8% | 0.86% | 0.94% | 0.93% |
| Dec 2025 | 75.3% | 12.4% | 5.7% | 3.7% | 0.63% | 0.91% | 1.2% |
| Jan 2026 | 79.3% | 10.6% | 4.9% | 2.6% | 0.65% | 0.96% | 0.95% |
| Feb 2026 | 77.9% | 10.6% | 5% | 3.2% | 0.87% | 1.2% | 1.4% |
| Mar 2026 | 82.3% | 9.1% | 4.3% | 1.5% | 0.69% | 0.67% | 1.5% |
| Apr 2026 | 80.2% | 10.8% | 5% | 1.4% | 0.6% | 0.65% | 1.3% |
| May 2026 | 79.7% | 10.7% | 5% | 1.4% | 0.67% | 0.53% | 2% |
| Jun 2026 | 77.6% | 12.8% | 4.9% | 1.7% | 0.79% | 0.52% | 1.7% |
| Jul 2026 | 82.3% | 9.1% | 5.1% | 1.5% | 0.56% | 0.44% | 0.99% |
| Aug 2026 | 80.3% | 10.8% | 5% | 1.8% | 0.82% | 0.53% | 0.79% |
| Sep 2026 | 82.2% | 9.1% | 5.1% | 1.8% | 0.84% | 0.54% | 0.4% |
How has the Bauer and Grays comparison changed over the last 12 months?
3 findings
- Bauer was ahead of Grays in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands worldwide moved from 0.74% to 0.84%, and its estimated monthly branded searches moved from 13.8K to 15.3K.
How did search popularity change for hockey gear brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bauer’s and Grays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hockey gear brands
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