Bauer vs Osaka:Which is more popular?
In September 2026, Osaka had more branded searches than Bauer among hockey gear brands worldwide. Osaka had about 1.5 million branded searches, while Bauer had 33,100. Osaka made up 82.2% of all hockey gear brand searches we track, and Bauer accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Bauer appeared in four of the five answers and Osaka in one. Bauer was mentioned before Osaka in four out of five answers.
Who do people search for more?
Osaka, about 45 searches for every 1 for Bauer
Who does AI mention more?
Bauer, mentioned in 4 of 5 answers, Osaka in 1
Who does AI recommend more?
Bauer, named ahead of Osaka in 4 of 5 answers
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Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bauer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Osaka was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bauer was listed before Osaka in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bauer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warrior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Osaka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grays1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gryphon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kookaburra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hockey gear brands
5 answers
Asked ChatGPT
“Which hockey gear brand should I buy?”
Asked ChatGPT
“What are the best hockey gear brands?”
Asked ChatGPT
“What's the best hockey gear brand for field hockey play?”
Searched Google, AI Overview
“hockey gear brands”
Searched Google, AI Overview
“best hockey gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bauer or Osaka more popular in search?
This chart shows how often people search Google for Bauer and Osaka by name. Each line represents a brand's share of searches for all seven hockey gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Osaka, Bauer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Malik | Gryphon | Bauer | Grays | Warrior | Kookaburra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 5% | 2.2% | 0.74% | 0.79% | 0.59% |
| Nov 2025 | 77.1% | 10.5% | 5.9% | 3.8% | 0.86% | 0.94% | 0.93% |
| Dec 2025 | 75.3% | 12.4% | 5.7% | 3.7% | 0.63% | 0.91% | 1.2% |
| Jan 2026 | 79.3% | 10.6% | 4.9% | 2.6% | 0.65% | 0.96% | 0.95% |
| Feb 2026 | 77.9% | 10.6% | 5% | 3.2% | 0.87% | 1.2% | 1.4% |
| Mar 2026 | 82.3% | 9.1% | 4.3% | 1.5% | 0.69% | 0.67% | 1.5% |
| Apr 2026 | 80.2% | 10.8% | 5% | 1.4% | 0.6% | 0.65% | 1.3% |
| May 2026 | 79.7% | 10.7% | 5% | 1.4% | 0.67% | 0.53% | 2% |
| Jun 2026 | 77.6% | 12.8% | 4.9% | 1.7% | 0.79% | 0.52% | 1.7% |
| Jul 2026 | 82.3% | 9.1% | 5.1% | 1.5% | 0.56% | 0.44% | 0.99% |
| Aug 2026 | 80.3% | 10.8% | 5% | 1.8% | 0.82% | 0.53% | 0.79% |
| Sep 2026 | 82.2% | 9.1% | 5.1% | 1.8% | 0.84% | 0.54% | 0.4% |
How has the Bauer and Osaka comparison changed over the last 12 months?
3 findings
- Osaka was ahead of Bauer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Osaka’s share of searches among hockey gear brands worldwide moved from 80% to 82.2%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for hockey gear brands worldwide in September 2026?
2 changes
In September 2026, Osaka gained share of searches among hockey gear brands worldwide, from 80.3% to 82.2%.
Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bauer’s and Osaka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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