How popular isBauer?
In September 2026, people searched for Bauer by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 2.5% of all global hockey stick brand searches, placing Bauer fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about hockey stick brands, Bauer appeared in two of the four answers.
Bauer is the fourth most searched of 6 competitors.
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Top hockey stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bauer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bauer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Grays1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Malik0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gryphon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ritual Zero Proof0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hockey stick brands
4 answers
Asked ChatGPT
“Which hockey stick brand should I buy?”
Asked ChatGPT
“What are the best hockey stick brands?”
Asked ChatGPT
“What's the best hockey stick brand for good ball control?”
Searched Google, AI Overview
“field hockey sticks”
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hockey stick brands compete with Bauer?
Share of searches by month for TK, Malik, Gryphon, Bauer. The figures are in the table below the chart.
View monthly share of searches table
| Month | TK | Malik | Gryphon | Bauer | Grays | Ritual Zero Proof |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.9% | 6.9% | 3% | 1% | 0.5% |
| Nov 2025 | 74.6% | 12.4% | 7% | 4.5% | 1% | 0.51% |
| Dec 2025 | 72.6% | 14.6% | 6.7% | 4.4% | 0.74% | 0.9% |
| Jan 2026 | 72.9% | 14.7% | 6.8% | 3.6% | 0.89% | 1.1% |
| Feb 2026 | 72.2% | 14.5% | 6.8% | 4.3% | 1.2% | 0.89% |
| Mar 2026 | 73.8% | 14.9% | 7% | 2.4% | 1.1% | 0.74% |
| Apr 2026 | 74.4% | 15% | 7% | 2% | 0.84% | 0.75% |
| May 2026 | 74.4% | 15% | 7% | 2% | 0.94% | 0.62% |
| Jun 2026 | 75.5% | 15.2% | 5.8% | 2% | 0.94% | 0.42% |
| Jul 2026 | 76.8% | 12.7% | 7.1% | 2.1% | 0.78% | 0.52% |
| Aug 2026 | 74.1% | 14.9% | 7% | 2.5% | 1.1% | 0.34% |
| Sep 2026 | 76.3% | 12.6% | 7.1% | 2.5% | 1.2% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 1M | 0% | +2.1 points | |
| 2, held 2nd | 12.6% | 166K | -17.9% | -2.3 points | |
| 3, held 3rd | 7.1% | 93.4K | -0.74% | +0.1 points | |
| 4, held 4th | 2.5% | 33.1K | 0% | +0.1 points | |
| 5, held 5th | 1.2% | 15.3K | +0.13% | 0 points | |
| 6, held 6th | 0.29% | 3.7K | -18.2% | -0.1 points |
1.TK
76.3%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.Malik
12.6%
Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -2.3 points.
3.
Gryphon7.1%
Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.
4.
Bauer2.5%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Grays
1.2%
Held 5th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.
0.29%
Held 6th. 3.7K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Bauer and its closest rivals
Every comparison with Bauer
8 comparisons
How has branded search demand for Bauer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bauer worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey stick brands worldwide peaked at 4.5% in November 2025 and was lowest at 2% in May 2026.
How did search popularity change for hockey stick brands worldwide in September 2026?
5 changes
In September 2026, TK gained share of searches among hockey stick brands worldwide, from 74.1% to 76.3%.
In September 2026, Malik lost share of searches among hockey stick brands worldwide, from 14.9% to 12.6%.
Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.
Estimated monthly branded searches for Ritual Zero Proof worldwide fell 44.8% over 12 measured months, from 6.8K to 3.7K in September 2026.
Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Bauer’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bauer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bauer hockey
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Where does Bauer compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hockey gear brands | 4th of 7 | 1.8% | Show ranking |
| Hockey stick brands | 4th of 6 | 2.5% | Shown above |
Is Bauer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.