Bauer vs Grays:Which is more popular?
In September 2026, Bauer had more branded searches than Grays among hockey stick brands worldwide. Bauer had about 33,100 branded searches, while Grays had 15,300. Bauer made up 2.5% of all hockey stick brand searches we track, and Grays accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about hockey stick brands, Bauer appeared in two of the four answers and Grays in one.
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Top hockey stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bauer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Grays was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bauer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Grays1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Malik0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gryphon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ritual Zero Proof0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hockey stick brands
4 answers
Asked ChatGPT
“Which hockey stick brand should I buy?”
Asked ChatGPT
“What are the best hockey stick brands?”
Asked ChatGPT
“What's the best hockey stick brand for good ball control?”
Searched Google, AI Overview
“field hockey sticks”
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bauer or Grays more popular in search?
This chart shows how often people search Google for Bauer and Grays by name. Each line represents a brand's share of searches for all six hockey stick brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bauer, Grays. The figures are in the table below the chart.
View monthly share of searches table
| Month | TK | Malik | Gryphon | Bauer | Grays | Ritual Zero Proof |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.9% | 6.9% | 3% | 1% | 0.5% |
| Nov 2025 | 74.6% | 12.4% | 7% | 4.5% | 1% | 0.51% |
| Dec 2025 | 72.6% | 14.6% | 6.7% | 4.4% | 0.74% | 0.9% |
| Jan 2026 | 72.9% | 14.7% | 6.8% | 3.6% | 0.89% | 1.1% |
| Feb 2026 | 72.2% | 14.5% | 6.8% | 4.3% | 1.2% | 0.89% |
| Mar 2026 | 73.8% | 14.9% | 7% | 2.4% | 1.1% | 0.74% |
| Apr 2026 | 74.4% | 15% | 7% | 2% | 0.84% | 0.75% |
| May 2026 | 74.4% | 15% | 7% | 2% | 0.94% | 0.62% |
| Jun 2026 | 75.5% | 15.2% | 5.8% | 2% | 0.94% | 0.42% |
| Jul 2026 | 76.8% | 12.7% | 7.1% | 2.1% | 0.78% | 0.52% |
| Aug 2026 | 74.1% | 14.9% | 7% | 2.5% | 1.1% | 0.34% |
| Sep 2026 | 76.3% | 12.6% | 7.1% | 2.5% | 1.2% | 0.29% |
How has the Bauer and Grays comparison changed over the last 12 months?
3 findings
- Bauer was ahead of Grays in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey stick brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey stick brands worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 13.8K to 15.3K.
How did search popularity change for hockey stick brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bauer’s and Grays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hockey stick brands
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