Brandwave

Bauer vs Warrior:Which is searched more?

In September 2026, Bauer had more branded searches than Warrior among hockey gear brands worldwide. Bauer had about 33,100 branded searches, while Warrior had 9,900. Bauer made up 1.8% of all hockey gear brand searches we track, and Warrior accounted for 0.54%. These are worldwide searches for English-language branded terms.

Share of searches among hockey gear brands worldwide in September 2026Is Bauer or Warrior more popular in search?
Bauer1.8%33.1K searches
vs
Warrior0.54%9.9K searches

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Is Bauer or Warrior more popular in search?

Compare the hockey stick and gear brands people play. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bauer and Warrior among hockey gear brands worldwide, by month

Share of searches by month for Bauer, Warrior. The figures are in the table below the chart.

View monthly share of searches table
MonthOsakaMalikGryphonBauerGraysWarriorKookaburra
Oct 202580%10.8%5%2.2%0.74%0.79%0.59%
Nov 202577.1%10.5%5.9%3.8%0.86%0.94%0.93%
Dec 202575.3%12.4%5.7%3.7%0.63%0.91%1.2%
Jan 202679.3%10.6%4.9%2.6%0.65%0.96%0.95%
Feb 202677.9%10.6%5%3.2%0.87%1.2%1.4%
Mar 202682.3%9.1%4.3%1.5%0.69%0.67%1.5%
Apr 202680.2%10.8%5%1.4%0.6%0.65%1.3%
May 202679.7%10.7%5%1.4%0.67%0.53%2%
Jun 202677.6%12.8%4.9%1.7%0.79%0.52%1.7%
Jul 202682.3%9.1%5.1%1.5%0.56%0.44%0.99%
Aug 202680.3%10.8%5%1.8%0.82%0.53%0.79%
Sep 202682.2%9.1%5.1%1.8%0.84%0.54%0.4%

How has the Bauer and Warrior comparison changed over the last 12 months?

3 findings
  • Bauer was ahead of Warrior in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Warrior’s share of searches among hockey gear brands worldwide moved from 0.79% to 0.54%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for hockey gear brands worldwide in September 2026?

2 changes
  1. In September 2026, Warrior rose from 7th to 6th among hockey gear brands worldwide.

  2. Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bauer’s and Warrior’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bauer

1 branded search term

  • bauer hockey

Warrior

1 branded search term

  • warrior hockey

How the Brand Demand Index is measured

Other head-to-heads among hockey gear brands

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