How popular isWarrior in search?
In September 2026, people searched for Warrior by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 0.54% of all global hockey gear brand searches, placing Warrior sixth out of seven brands. These are worldwide searches for English-language branded terms.
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Which hockey gear brands compete with Warrior?
Share of searches by month for Osaka, Malik, Gryphon, Warrior. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Malik | Gryphon | Bauer | Grays | Warrior | Kookaburra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 5% | 2.2% | 0.74% | 0.79% | 0.59% |
| Nov 2025 | 77.1% | 10.5% | 5.9% | 3.8% | 0.86% | 0.94% | 0.93% |
| Dec 2025 | 75.3% | 12.4% | 5.7% | 3.7% | 0.63% | 0.91% | 1.2% |
| Jan 2026 | 79.3% | 10.6% | 4.9% | 2.6% | 0.65% | 0.96% | 0.95% |
| Feb 2026 | 77.9% | 10.6% | 5% | 3.2% | 0.87% | 1.2% | 1.4% |
| Mar 2026 | 82.3% | 9.1% | 4.3% | 1.5% | 0.69% | 0.67% | 1.5% |
| Apr 2026 | 80.2% | 10.8% | 5% | 1.4% | 0.6% | 0.65% | 1.3% |
| May 2026 | 79.7% | 10.7% | 5% | 1.4% | 0.67% | 0.53% | 2% |
| Jun 2026 | 77.6% | 12.8% | 4.9% | 1.7% | 0.79% | 0.52% | 1.7% |
| Jul 2026 | 82.3% | 9.1% | 5.1% | 1.5% | 0.56% | 0.44% | 0.99% |
| Aug 2026 | 80.3% | 10.8% | 5% | 1.8% | 0.82% | 0.53% | 0.79% |
| Sep 2026 | 82.2% | 9.1% | 5.1% | 1.8% | 0.84% | 0.54% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.2% | 1.5M | 0% | +1.9 points | |
| 2, held 2nd | 9.1% | 166K | -17.9% | -1.7 points | |
| 3, held 3rd | 5.1% | 93.4K | -0.74% | +0.1 points | |
| 4, held 4th | 1.8% | 33.1K | 0% | 0 points | |
| 5, held 5th | 0.84% | 15.3K | +0.13% | 0 points | |
| 6, moved from 7th to 6th | 0.54% | 9.9K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.4% | 7.3K | -50.3% | -0.4 pointsmoved from 6th to 7th |
1.Osaka
82.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.Malik
9.1%
Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -1.7 points.
3.
Gryphon5.1%
Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.
4.
Bauer1.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Grays
0.84%
Held 5th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.
6.
Warrior0.54%
Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.4%
Moved from 6th to 7th. 7.3K estimated branded searches, -50.3% vs prior month. Share -0.4 points.
Compare search popularity between Warrior and its closest rivals
Every comparison with Warrior
6 comparisons
How has branded search demand for Warrior changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Warrior worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Warrior fell from 5th to 6th among hockey gear brands worldwide.
How did search popularity change for hockey gear brands worldwide in September 2026?
6 changes
In September 2026, Osaka gained share of searches among hockey gear brands worldwide, from 80.3% to 82.2%.
In September 2026, Malik lost share of searches among hockey gear brands worldwide, from 10.8% to 9.1%.
Kookaburra’s share of searches among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.4% in September 2026.
In September 2026, Warrior rose from 7th to 6th among hockey gear brands worldwide.
Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.
Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Warrior’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Warrior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- warrior hockey
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