Brandwave

Kookaburra vs Warrior:Which is more popular?

In September 2026, Warrior had more branded searches than Kookaburra among hockey gear brands worldwide. Warrior had about 9,900 branded searches, while Kookaburra had 7,300. Warrior made up 0.54% of all hockey gear brand searches we track, and Kookaburra accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Warrior appeared in four of the five answers and Kookaburra in none.

Among hockey gear brands worldwide in September 2026

Who do people search for more?

Warrior, about 36% more searches than Kookaburra

Warrior 9.9K searchesKookaburra 7.3K searches

Who does AI mention more?

Warrior, mentioned in 4 of 5 answers, Kookaburra in 0

Warrior in 4 of 5Kookaburra in 0 of 5

Who does AI recommend more?

Warrior, the only one of the two named

Warrior first in 4Kookaburra never named

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Top hockey gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warrior was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kookaburra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bauer1st
  2. Warrior2nd
  3. Grays3rd
  4. Osaka4th
  5. Malik–
  6. Gryphon–
  7. Kookaburra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warrior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Osaka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grays1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gryphon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kookaburra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hockey gear brands

5 answers

  • Asked ChatGPT

    “Which hockey gear brand should I buy?”

    1. 1Bauer
    2. 2Warrior

  • Asked ChatGPT

    “What are the best hockey gear brands?”

    1. 1Bauer
    2. 2Warrior

  • Asked ChatGPT

    “What's the best hockey gear brand for field hockey play?”

    1. 1Grays
    2. 2Osaka

  • Searched Google, AI Overview

    “hockey gear brands”

    1. 1Bauer
    2. 2Warrior

  • Searched Google, AI Overview

    “best hockey gear”

    1. 1Bauer
    2. 2Warrior

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kookaburra or Warrior more popular in search?

This chart shows how often people search Google for Kookaburra and Warrior by name. Each line represents a brand's share of searches for all seven hockey gear brands we track, month by month, from English-language searches worldwide.

Kookaburra and Warrior among hockey gear brands worldwide, by month

Share of searches by month for Warrior, Kookaburra. The figures are in the table below the chart.

View monthly share of searches table
MonthOsakaMalikGryphonBauerGraysWarriorKookaburra
Oct 202580%10.8%5%2.2%0.74%0.79%0.59%
Nov 202577.1%10.5%5.9%3.8%0.86%0.94%0.93%
Dec 202575.3%12.4%5.7%3.7%0.63%0.91%1.2%
Jan 202679.3%10.6%4.9%2.6%0.65%0.96%0.95%
Feb 202677.9%10.6%5%3.2%0.87%1.2%1.4%
Mar 202682.3%9.1%4.3%1.5%0.69%0.67%1.5%
Apr 202680.2%10.8%5%1.4%0.6%0.65%1.3%
May 202679.7%10.7%5%1.4%0.67%0.53%2%
Jun 202677.6%12.8%4.9%1.7%0.79%0.52%1.7%
Jul 202682.3%9.1%5.1%1.5%0.56%0.44%0.99%
Aug 202680.3%10.8%5%1.8%0.82%0.53%0.79%
Sep 202682.2%9.1%5.1%1.8%0.84%0.54%0.4%

How has the Kookaburra and Warrior comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Kookaburra took it in December 2025, Warrior took it in January 2026, Kookaburra took it in February 2026, Warrior took it in September 2026.
  • Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands worldwide moved from 0.59% to 0.4%, and its estimated monthly branded searches moved from 11K to 7.3K.
  • Across the 12 months ending September 2026, Warrior’s share of searches among hockey gear brands worldwide moved from 0.79% to 0.54%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for hockey gear brands worldwide in September 2026?

2 changes

  1. Kookaburra’s share of searches among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.4% in September 2026.

  2. In September 2026, Warrior rose from 7th to 6th among hockey gear brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kookaburra’s and Warrior’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kookaburra

2 branded search terms

  • kookaburra cricket ball
  • kookaburra cricket bat

Warrior

1 branded search term

  • warrior hockey

How the Brand Demand Index is measured

Other head-to-heads among hockey gear brands

Creator with pink hair and a pink jacket

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