Bauer vs TK:Which is more popular?
In September 2026, TK had more branded searches than Bauer among hockey stick brands worldwide. TK had about 1 million branded searches, while Bauer had 33,100. TK made up 76.3% of all hockey stick brand searches we track, and Bauer accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about hockey stick brands, Bauer appeared in two of the four answers and TK in none.
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Top hockey stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bauer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TK did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bauer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Grays1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Malik0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gryphon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ritual Zero Proof0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hockey stick brands
4 answers
Asked ChatGPT
“Which hockey stick brand should I buy?”
Asked ChatGPT
“What are the best hockey stick brands?”
Asked ChatGPT
“What's the best hockey stick brand for good ball control?”
Searched Google, AI Overview
“field hockey sticks”
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bauer or TK more popular in search?
This chart shows how often people search Google for Bauer and TK by name. Each line represents a brand's share of searches for all six hockey stick brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TK, Bauer. The figures are in the table below the chart.
View monthly share of searches table
| Month | TK | Malik | Gryphon | Bauer | Grays | Ritual Zero Proof |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.9% | 6.9% | 3% | 1% | 0.5% |
| Nov 2025 | 74.6% | 12.4% | 7% | 4.5% | 1% | 0.51% |
| Dec 2025 | 72.6% | 14.6% | 6.7% | 4.4% | 0.74% | 0.9% |
| Jan 2026 | 72.9% | 14.7% | 6.8% | 3.6% | 0.89% | 1.1% |
| Feb 2026 | 72.2% | 14.5% | 6.8% | 4.3% | 1.2% | 0.89% |
| Mar 2026 | 73.8% | 14.9% | 7% | 2.4% | 1.1% | 0.74% |
| Apr 2026 | 74.4% | 15% | 7% | 2% | 0.84% | 0.75% |
| May 2026 | 74.4% | 15% | 7% | 2% | 0.94% | 0.62% |
| Jun 2026 | 75.5% | 15.2% | 5.8% | 2% | 0.94% | 0.42% |
| Jul 2026 | 76.8% | 12.7% | 7.1% | 2.1% | 0.78% | 0.52% |
| Aug 2026 | 74.1% | 14.9% | 7% | 2.5% | 1.1% | 0.34% |
| Sep 2026 | 76.3% | 12.6% | 7.1% | 2.5% | 1.2% | 0.29% |
How has the Bauer and TK comparison changed over the last 12 months?
3 findings
- TK was ahead of Bauer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey stick brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, TK’s share of searches among hockey stick brands worldwide moved from 73.7% to 76.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for hockey stick brands worldwide in September 2026?
2 changes
In September 2026, TK gained share of searches among hockey stick brands worldwide, from 74.1% to 76.3%.
Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bauer’s and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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