How popular isAudible in search?
In September 2026, there were an estimated 1.8M branded searches for Audible worldwide which is down 18.3% over the last 12 months. Audible holds 26.7% estimated Share of Search among audiobook and ebook services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Audible and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which audiobook and ebook services compete with Audible?
Share of Search by month for Kindle, Audible, Kobo, Libby, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Audible | Kobo | Libby | Storytel |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 31.5% | 9.5% | 7.7% | 4.2% |
| Nov 2025 | 51.7% | 28.3% | 10.4% | 5.7% | 3.8% |
| Dec 2025 | 50.6% | 27.7% | 12.4% | 5.6% | 3.7% |
| Jan 2026 | 48.9% | 26.8% | 11.9% | 8% | 4.4% |
| Feb 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Mar 2026 | 46.1% | 30.8% | 11.3% | 7.6% | 4.1% |
| Apr 2026 | 46.1% | 30.8% | 11.3% | 7.6% | 4.1% |
| May 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Jun 2026 | 50% | 27.3% | 12.3% | 6.7% | 3.7% |
| Jul 2026 | 49.6% | 27.1% | 12.2% | 6.7% | 4.5% |
| Aug 2026 | 47.6% | 26% | 14.2% | 7.8% | 4.3% |
| Sep 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 3.4M | 0% | +1.2 points | |
| 2, held 2nd | 26.7% | 1.8M | 0% | +0.7 points | |
| 3, held 3rd | 12% | 823K | -17.7% | -2.2 points | |
| 4, held 4th | 8% | 550K | 0% | +0.2 points | |
| 5, held 5th | 4.4% | 301K | 0% | +0.1 points |
1.
Kindle
48.9%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Audible26.7%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Kobo12%
Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2.2 points.
4.
Libby8%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Storytel4.4%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Audible and its closest rivals
How has branded search demand for Audible changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Audible worldwide fell from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide decreased from 31.5% to 26.7%.
- Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide peaked at 31.5% in October 2025 and was lowest at 26% in August 2026.
How did search popularity change for audiobook and ebook services worldwide in September 2026?
3 changes
In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%.
In September 2026, Audible gained estimated Share of Search among audiobook and ebook services worldwide, from 26% to 26.7%.
In September 2026, Kobo lost estimated Share of Search among audiobook and ebook services worldwide, from 14.2% to 12%.
Where does Audible compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Audiobook and ebook services | 2nd of 5 | 26.7% | Shown above |
| Book subscription services | 2nd of 6 | 28.5% | Show ranking |
| Audiobook services | 2nd of 5 | 32.9% | Show ranking |
How is Audible measured?
Brandwave collects information about searches that people make online using Audible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- audible
Who owns Audible?
Audible is owned by 
Amazon Connect, 
Amazon Music, Amazon SES, Amazon Web Services, 
eero, 
Ring, owned by the same company, worldwide.
Do you work for Audible? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Audible your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.